We love our pickup trucks so much, that every day there are 6,500 trucks sold in the US, according to thedrive.com. Out of these trucks 2,452 are Fords, followed by Chevy and GMC, and Dodge Ram. Ford trucks are so popular that according to a Ford press release from January 2018, a Ford F-series pickup was sold every 35 seconds in the US last year and the bulk of that was Ford F-150, which has been the most popular pick-up truck for decades. And Ford doesn't intend to give up its leading spot easily. The company is continuously innovating and expanding its offerings. Not so long ago, Ford made the switch to aluminum from steel for the F-150 and other trucks. They also have expanded the engine line. A new 3.3-liter twin-turbo V6 replaced the old 3.5-liter for 2018 and there is also a 2.7-liter Ecoboost V6 as well as a 5.0-liter V8; Ford also added a new 3.0-liter diesel engine and they have been talking lately about including a hybrid F-150 in the near future.
However, despite their efforts, Ford F-150's closest competitors are equally advanced and fairly popular. Even more than that, other companies like Toyota and Nissan have their own Ford F-150 rivals. Also, there is a whole bunch of new pickups that have been released in the last couple of years and, although they are smaller and primarily aimed at markets other than 'Murica, they can still eat into F-150's market share. Keeping this in mind, we have compiled a list of 10 new pickups that are the closest rivals to the F-150 and have a chance to dethrone it and 10 pickups that are less likely to do so.
20 2018 Nissan Titan
The 2018 Nissan Titan has a number of qualities that can make it more appealing versus the F-150. The Titan comes with a standard 5.6 DOHC V8 which produces 390 bhp, which is 100 horses more than the F-150’s standard 3.3-liter V6 and five more than the F-150's most powerful 5.0-liter V8 option.
The Titan is also more reliable, according to asburyauto.com, ranking five spots above the F-150 in the Consumer Reports April 2017 Auto Issue. The reliability is also outlined by a better warranty. The Titan comes with a 5-year or 100,000 miles basic warranty, while the F-150 has a 3-year/36,000 miles limited warranty and a five-year or 60,000 miles powertrain warranty.
19 2018 GMC Canyon
The 2018 GMC Canyon doesn’t have major changes from the 2017 version and it shares many components with the aforementioned Chevy Colorado. Therefore, it’s a mid-size pickup, so, again it might win over people that are looking for a pickup but don’t need a full-size truck and a big engine and instead choose an option with more fuel economy and better maneuverability.
The GMC Canyon also has three engine options. There is a 2.5-liter four-cylinder gasoline, a 2.8-liter four-cylinder turbo-diesel, and a 3.6-liter V6.
The 2.5-liter engine can also come with a six-speed manual, according to news.pickuptrucks.com, which is something that might be appreciated by purists.
18 2017 Honda Ridgeline
The Honda Ridgeline is a pickup that can easily take on the Ford Ranger, if not even the F-150. In 2017, Honda unveiled the new Ridgeline, which comes with independent suspension and, according to Jalopnik, is the only truck that is built on a unibody platform.
In addition, it comes with front-wheel drive only, which makes it more affordable for people that don’t need to take their truck off-road.
The only engine option is a 3.5-liter V6 and can carry around 1,600 pounds on the bed, which also comes with six speakers, which makes it very useful for tailgate parties.
17 2018 Toyota Hilux
Among car enthusiasts, the Hilux is also known as the car that the guys on old Top Gear tried to destroy by rolling it into the sea and dropping a building on top of it and, later, Jeremy Clarkson and James May drove a Hilux to the magnetic North Pole, making it the first vehicle to ever get there.
For 2018, the Hilux received a bunch of new trims, a facelift and other upgrades to solidify its reputation as the most popular pickup in Europe, according to autocar.co.uk. In America, the Hilux is not available, but instead, Toyota's midsize pickup is known as Tacoma, which is pretty much the same as the Hilux.
16 2017 Ford F-250 Super Duty
Another pickup that has a chance at dethroning the legendary F-150 comes from Ford itself. The Ford F-250 Super Duty is the pickup for people who believe that more is better, so if the F-150 is a great pickup, something that is like an F-150 but bigger should be even better, right?
According to borgmanfordmazda.com, the F-250 Super Duty comes with either a 6.2-liter gasoline or a 6.7-liter Power Stroke Turbo Diesel (both V8) engine. It also can tow up to 21,000 pounds and carry up to 7,630 pounds, which is almost double compared to the most powerful 2018 F-150.
15 2019 Ford Ranger
One major development about the 2019 Ford Ranger is that it will come back to the US. Even though it’s smaller than the F-150 and is more suited to compete with the Chevy Colorado or the GMC Canyon, Ford still anticipates that it will cannibalize the F-150 sales. According to autos.winnipegfreepress.com, the Ranger was requested among North American consumers and even though it will eat into the F-150 sales, Ford expects that it will also attract more attention to the Ford as a pickup brand, so the company will be able to sell more trucks overall. The new Ranger will come with just a 2.3-liter four-cylinder EcoBoost engine connected to a 10-speed automatic, while the suspension and other features will make it perfectly suitable for off-road adventures.
14 2019 GMC Sierra 1500
The 2019 GMC Sierra 1500 is a redesigned version and it’s also loaded with tech, according to Jalopnik. One of the innovations introduced in the upcoming pickup is a head-up display on the windshield that will show important information such as speed and navigation directions.
The most interesting feature will be added to the top-line Sierra Denali. The truck bed on the Denali is made of carbon fiber, which is a first across all pickups.
According to a press release from GMC, the carbon fiber bed, known as the Carbon Pro, increases durability (carbon is resistant to scratches, dents and corrosion) and it’s also lighter, which allows the pickup to haul more weight, although it saves only 62 pounds.
13 2019 Toyota Tundra
The 2019 Toyota Tundra got a redesign and some upgrades, but the architecture underneath is the same and has been around since 2007, which makes it the oldest pickup on the market today and it saw the entire Obama presidency, a financial crisis and 18 iPhone versions. There were hopes that the 2019 Tundra will be built on an entirely new platform, but, according to nydailynews.com, it’s not the case as the 2019 will only receive some minor styling changes and upgrades for the off-road TRD Pro version. Maybe in Tundra’s case Toyota is following the “if it ain’t broken…” principle, which is a pity, really, because it’s a company with a lot to offer. Or maybe they are preparing the next-gen Tundra that is going to be so cool that it will just leave all competitors in the dust.
12 2019 Chevrolet Silverado 1500
We have talked about the 2019 GMC Sierra and how the Denali version gets a unique carbon fiber cargo bed. The Chevrolet Silverado is a very close relative of the Sierra and the 2019 version wasn’t left behind and the guys at Chevrolet did some changes to its bed as well.
According to autoblog.com, the new Chevy Silverado 1500 comes with something known as the Durabed, which should be the best cargo bed in the industry. It has the largest cargo volume and box length among full-size pickups and even has a power tailgate.
More specifically, the Silverado’s Short Box has a volume of 63 cubic feet, while the Standard and Large Boxes are at 73 and 89 cubic feet, respectively. By comparison, F-150’s cargo boxes are between 53 and 77 cubic feet, according to butlercountyford.net.
11 2019 Dodge Ram 1500
Alongside the Chevrolet Silverado 1500, the Dodge Ram 1500 is considered the closest competitor to the F-150. The 2019 Ram is the fifth generation of the pickup truck. It comes with lots of new stuff, obviously, with some testers pointing out more space on the inside and a great infotainment system that will be available on fancier trims.
What’s probably the most interesting feature on the new Ram pickups is the eTorque system, which, according to greencarreports.com, represents a mild hybrid system involving a 48V battery that powers a belt-drive motor generator unit that helps with start/stop and brake energy recovery and it will come as standard on all models equipped with a V6 engine.
10 2018 Chevrolet Colorado
With the Chevrolet Colorado is a mid-size pickup so it might appeal for those that don’t need the performance or the towing/hauling abilities that the F-150 has to offer and are willing to sacrifice it for more fuel economy.
In addition, the special-edition Colorado ZR2 might be a better option over the Ford F-150 equivalent, the F-150 Raptor, because it matches the Raptor in terms of off-road capabilities, but is more affordable and handles better, according to autoguide.com.
However, we shouldn’t ignore the fact that the F-150 Raptor has a cooler name and overall the F-150 is doing a better job at being a pickup than the Chevy Colorado.
9 Wild Card: 2018 Mazda BT-50
Here we are with the Mazda BT-50 and if there is one market where it can beat the F-150 it’s Australia. According to carsguide.com.au, with the land Down Under being the biggest market for the BT-50 pickup, the guys at Mazda in Japan allowed their Australian representatives to design the new front for the BT-50.
However, Ford shouldn’t feel too bad that their F-150 is not very popular in the country where cars are driven on the wrong side of the road, because underneath, the Mazda BT-50 shares a lot of components with the Ford Ranger, but it maybe should feel bad a little that it was Mazda who designed these components.
8 Wild Card: 2018 Fiat Strada
If someone tells Ford that their F-150 might be outrun by the Fiat Strada, they will laugh very hard for two reasons. First, it’s a Fiat and second, it’s not really a pickup. The Fiat Strada is actually a utility coupe, so it’s closer to a regular car than a truck.
Nevertheless, while the Fiat Strada might not be able to compete with the F-150 in the US or Europe, it will give Ford a run for its money in Latin America, where it’s among the best-selling in its segment, according to noticiasautomotivas.com.br.
Also, because it’s a small Fiat, it means that it’s cheap (around $20K for the most expensive model) and price is a very important factor in Latin American countries these days.
7 Wild Card: 2017 Fiat Fullback
The Fiat Fullback is a small pickup truck so it doesn’t even attempt to compete with the F-150. Instead, it represents Fiat’s attempt to rival Ford’s European pickup offering, the Ford Ranger. Therefore, by default, the Fullback wins points over the F-150 at least in Europe with its high fuel prices and cities with narrow roads that immediately make the F-150 a very impractical choice.
According to autoexpress.co.uk, another market where the Fiat Fullback shines is the Southern Hemisphere, where small pickups are wildly popular (in Africa small pickups represent 60% of small commercial vehicles sales). Other than that, what you also need to know is that the Fiat Fullback is essentially a rebadged Mitsubishi L200, so we will talk about the specs of both cars below.
6 Wild Card: 2018 Mitsubishi L200
The Mitsubishi L200 (and the Fiat Fullback, which is built on the same production line in Thailand, according to autoexpress.co.uk, and looks very similar) is a highly popular small pickup that is currently in its fifth generation.
According to autoexpress.co.uk, the fourth-gen L200, which was launched in 2006, managed to outsell its rivals including the Toyota Hilux.
For 2018, Mitsubishi implemented even more changes to make the L200 even better than before, because its existing competition, the Hilux, the Nissan Navara, the VW Amarok, have not been staying put, but also because there is new competition from Renault and Mercedes. In addition to some changes in styling, Mitsubishi also improved the 2.4-liter turbodiesel, making it more fuel-efficient and cleaner. According to 2018besttrucks.com, the 2018 L200 also comes with a heavy-duty suspension to improve its off-road capabilities.
5 Wild Card: 2018 Isuzu D-Max
The Isuzu D-Max is the small pickup offering that comes from the Japanese commercial vehicle manufacturer with the same name. According to cars.com, Isuzu withdrew its entire lineup back in 2009, but even when it was selling a bunch of pickups and SUVs in the US it wasn’t really a threat to the F-150 to American brands because they only sold a few thousand cars a year. However, the Isuzu D-Max is fairly popular in Asia and Australia. For 2018, Isuzu didn’t change much about the D-Max’s exterior, and it’s understandable since consumers like the rugged and solid look. However, for the Australian market, the D-Max got a new 3.0-liter engine and a new six-speed automatic transmission, according to carsguide.com.au.
4 Wild Card: 2018 Volkswagen Amarok
After "Dieselgate," Volkswagen wanted to regain the trust of U.S. consumers, so it gave them what they like: a huge SUV, the Atlas, which together with the Tiguan, the Jetta and other models, helped VW sell 340,000 cars in 2017, according to the drive.com. In addition, Volkswagen also has unveiled an Atlas-based pickup concept, called the Atlas Tanoak, which might hit dealerships late next year and will be a much better competitor to the F-150 than VW’s current pickup offering, the Amarok, which is not available for sale in the US. The Amarok has been around since 2010 and though it was appreciated by consumers it couldn’t dethrone the Toyota Hilux and the Ford Ranger, according to carsguide.com.au. However, earlier this year, VW introduced the Amarok with a 3.0-liter V6 engine, which makes it one of the most powerful in its market niche.
3 Wild Card: 2018 SsangYong Musso
SsangYong is a South Korean company that makes exclusively SUV’s and this year it has launched a brand new pick-up, the Musso, which is expected to rival the Ford Ranger, the Mitsubishi L200, and others.
While it shares the name with a pickup and SUV that SsangYong has been producing since 1993, the new Musso is actually based on the company’s flagship Rexton SUV so it enjoys a slightly higher level of comfort than its rivals, according to autoexpress.co.uk.
In addition, the SsangYong Musso is great at carrying stuff around, because it’s the only truck in this category that can carry one metric ton (2,200 pounds) on the rear bed and tow 3.5 tons (7,700 pounds) simultaneously. By comparison, the F-150 with a 3.3-liter V6 can tow 7,700 pounds and has a payload of 2,000 pounds, according to sleepyhollowauto.com.
2 Wild Card: 2017 Renault Alaskan
When Renault unveiled the Alaskan concept in 2015, it was a bit of a surprise, because European carmakers don’t usually go into pickups. What wasn’t a surprise is that the Alaskan shared a lot of its components with the Nissan Navara (Renault Nissan have been working together for years), which makes it a pretty decent pickup, according to carmag.co.za.
Renault made some styling changes at the front to give it a more Renault-like look. Underneath is the same 2.3-liter four-cylinder diesel that is used in Renault vans and is related to the one in the Navara. What’s also interesting about the Alaskan is it actually shares the platform with the Mercedes X-Class.
1 Wild Card: 2018 Mercedes X-Class
The X-Class is not Merc’s first attempt at a pick-up. Not so long ago they released the limited and hugely expensive G63 AMG 6x6 and the commercial Unimog, which is very versatile and even had a Brabus-tuned version, but it’s more a truck than a pickup.
With the X-Class, Mercedes wanted to enter in the same space as the Toyota Hilux, the Ford Ranger and the likes by offering the luxury, comfort, and sportiness that Mercedes is known for.
They didn’t want to build the car from scratch, so they used the same platform as the Nissan Navara and the Renault Alaskan. However, in 2018, Mercedes released the X-Class with a new 3.0-liter V6 engine and fitted it with its own all-wheel-drive system and transmission that is also present in the GLE SUV, according to stuff.co.nz.