The 2019 Ford Ranger’s configurator is now live and showcases multiple off-road options.
And they don’t come cheap.
Last week, Ford held a dealer meeting where they made several proclamations. First, they told us the Ranger Raptor would not be coming to the US since it would take away sales from the regular Raptor (well, they didn’t come right out and say it, but we could read between the lines). Second, they once again explained to a room of jittery dealers why Ford was getting out of the sedan and car business in favor of just making trucks and SUVs in North America.
And third, they gave a demonstration of the newest truck to enter the American marketplace: the Ford Ranger.
Setting up an obstacle course at the Las Vegas Motor Speedway, Ford pitted their Ranger against the current small pickup market leader, the Toyota Tacoma. Ford’s FX4 off-road package reportedly demolished the Tacoma and showcased the differences between Ford’s Trail Control versus Toyota’s Crawl Control.
Both accomplish the same thing by essentially providing a low-speed cruise control so that first-time off-roaders can concentrate on steering. Trail Control works with any of the Ranger’s terrain settings (which include regular pavement, loose terrain like grass and gravel, wet terrain like mud, and sand) and can be deactivated by having the driver simply press on the gas or brakes.
And now that the Ranger’s configurator is live, we know exactly how much it costs.
The FX4 package is priced at $1,295 but it’s only available on the 4x4 transmission with the STX appearance package and the 101A Equipment Group. With the base XL trim starting at $24,300, it’s another $4,160 for AWD, $1,135 for the equipment package, and another $995 for the STX appearance package.
With $1,095 destination, a regular cab Ranger XL with FX4 costs $32,980. But considering the Toyota Tacoma TRD Off-Road starts at $36,000, the Ranger is practically a steal.
Expect to see the Ranger arrive at dealers early next year.