The NFT or Non-Fungible Token is a blockchain data storage unit in a ledger that is interchangeable, and the customer can sell, buy, and trade it online. These tokens can be an image or a piece of something coded and decoded with the binary 1s and 0s. Many automakers are entering this domain, and the latest to do so is Acura.
Initially, the brand launched vehicles featuring coupe and sedan cars with Honda Motor Company and American Honda Motor Company as its parent companies. Now, Acura recently announced the opening of its digital showroom on the Metaverse via NFTs. This showroom will include fashion shows and offer unique experiences to promote the new Integra.
Acura Integra On Metaverse
The brand came out with the debut announcement of its next-gen 2023 Integra with its first-ever NFT. Acura is the first automobile company to have a digital showroom on Metaverse. Acura will allow the first 500 customers the opportunity to reserve the limited addition NFT of the 2023 Acura Integra on the official website.
Exclusively designed by Andreas Wannerstedt, a 3D artist with the reservations of the Integra NFT, available from 10 am PDT on March 10, 2022. The release of the NFT will precede the release of the Acura Integra NFT digital showroom on Metaverse on 22nd march 2022. This showroom is named Acura of Decentraland open for fans to immerse in the virtual world of the next-generation vehicle.
Once the customer completes the vehicle reservation, the customer will get the chance to hold their base NFT with them. This base NFT upgrades into a distinctive and upgraded Integra NFT for delivering the customer's reserved Acura Integra. It will attribute to the dreamlike color and texture, Wannerstedt acknowledged with a peculiar artistic portrayal of the car.
The customers will be able to avail a full tour of the virtual showroom and the crucial features it offers thanks to its contribution made in collaboration with the same artist. It allows customers to play games or experience interactive rooms and recreational activities. If a visitor likes to visit the Acura of Decentraland, it is not mandatory to own an NFT and can check out its powerful turbocharged engine and six-speed transmission.
The Acura Integra Campaign
The all-new 2023 Acura Integra Campaign started on March 10, 2022, and will be running via the March College Basketball Tournament. It uses mixed media styling techniques to spotlight the 2023 Acura Integra's performance-based design and characteristics, grabbing the customers' attention.
The campaign will be on TV in numerous March College Basketball Championship games. The broadcast of the campaign aired on channels like CBS, TBS, TruTV, and TNT and digital platforms via digital displays running on the ESPN.com and the CBSSsports.com websites. The campaign also features specific NFT messaged spots on all social media platforms until the customer base recess the 500 limited edition NFT claims.
To get a younger customer base, Acura premiered its anime series at the Sundance Film Festival held in January, with its episodes on YouTube and numerous social media platforms. The company also came out with a driving game developed via augmented reality software for its 2020 mobile campaign. The campaign allows driving enthusiasts a virtual test drive through Facebook Instant Games in 2019. Acura expects an attraction for a younger clientele from March Madness, making it a perfect venue for potential customers promoted via advertisements during major basketball events.
The 2023 Acura Integra
The Acura Integra NFT comes with surreal colors and textures to make its debut on Metaverse as part of the Web3 infrastructure designed to evolve the internet. The latest car by Honda comes with a powerful 200-HP turbocharged engine. The Integra comes in front-wheel drive and a six-speed CVT straight from the Civic Si. The A-Spec model comes with an Individual drive mode for a customized setting and a mileage of 27 MPG in the city and 37 MPG on the highway.
The car can easily compete with effective brand alternatives like the Audi A3, BMW 2 Series Gran Coupe, and Mercedes-Benz CLA. It features wireless smartphone charging options and three C-type USB charging ports with Apple CarPlay and Android Auto. The interior of the Acura Integra furnishes the customers with faux-leather wrapped sport seats and eight-way power adjustments for the driver. It comes with a 10.2-inch digital display and a 7-inch infotainment system with touchpad control.