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Return Of A Legend: New Trademark Might Signal Acura Is Bringing Back Their Luxury Sedan

Acura has trademarked the name "Legend" in what could be the return of their flagship executive car. Or it might be nothing.

Acura Legend

Acura might be resurrecting a legendary luxury car nameplate.

The Acura Legend was a mid-size to full-size (depending on who you asked) luxury car that came in either 2-door coupe or 4-door sedan format. It was built from 1985 to 1995, and in its latest iteration, came with a 3.2-L V6 with 200 horsepower mated to either a 6-speed manual or 4-speed automatic transmission.

While the North American Legend was eventually replaced by the Acura RL, the Legend continued on in Japan under the Honda brand.

Which makes it a little odd that Acura decided to trademark the name Legend in Europe. AutoGuide recently uncovered the trademark for “Vehicles; Apparatus for locomotion by land; Apparatus for locomotion by air; Apparatus for locomotion by water; Parts and fittings for land vehicles; Parts and fittings for air and space vehicles; Parts and fittings for water vehicles,” among other things.

But why Europe? Acura isn’t a brand that operates in Europe, and in fact seems to mostly concern itself with North America and China. AutoGuide speculates that the European trademark is actually to defend the Legend nameplate but without rousing too much suspicion. A trademark in Europe would dissuade larger carmakers that also operate in Europe from using the name while also not coming up on a casual search of recent trademarks.

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Or it could be nothing. An Acura spokesperson told the publication that the Honda Legend is still a thing and also wants to retain its naming rights overseas should the Japanese carmaker decide to export it.

Acura Legend
via Hagerty

However, there was another theory floated, and it has to do with the Acura RLX which is long due to replacement. "What’s more likely is that Acura will show us a new-generation RLX with a coupe-like roofline, but ditch the RLX badge and call it a Legend instead, like they do in Japan. The RLX is, after all, the Legend’s spiritual successor as the brand’s flagship sedan, and is due for a new-generation model very soon."

It’s a pretty good theory. We’ll have to wait and see of course, but we’re a little upset that this newly born Acura Legend won’t have that distinctive 2-door coupe body style that made the Legend, well, legendary.

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