Aston Martin has unveiled a design service that allows car owners to create custom garages, homes and galleries that house or display their prized automobiles. Aston Martin's Automotive Galleries and Lairs service will offer everything from customized garages to hideaways for luxury car owners who want to give their vehicles the attention they deserve.
The service is an extension of Aston Martin's Q service, which allows clients to customize their Aston Martin models to their liking. "For the car enthusiast, the garage is as important as the rest of the house," says the company's chief creative officer, Marek Reichman. "A bespoke auto gallery designed by Aston Martin that either focuses on showing off the car or is part of a larger, integrated entertainment space will take Aston Martin ownership to the next level."
The Automotive Galleries and Lairs service will work with architecture firms from around the world to develop new projects. The company was unveiled at the Pebble Beach Concours d’Elegance during the 2019 Monterey Auto Week. Austria-based Obermoser Arch-Omo is currently designing a subterranean garage carved into a hillside. Inside, an Aston Martin Valhalla is displayed inside a massive cylindrical fish tank. Other projects include a shadowy garage/wine cellar that overlooks a mountain range and a gallery where several vehicles are exhibited between oversized photographs of classic cars.
Aston Martin's Automotive Galleries and Lairs has also collaborated on the design of Aston Martin’s first global brand center, the House of Aston Martin Aoyama, in Tokyo, and has designed the interiors of several Aston Martin dealership centers.
"Aston Martin has decades of expertise in staging cars in order to present them at their absolute best but also understands the importance of storage and maintenance of these living, breathing machines," says the company's partnerships director, Sebastien Delmaire. "These spaces provide an opportunity for people to create their own unique world where they can share their passion for cars with their guests. The opportunities are endless."
In the past, Aston Martin has explored other design areas. Last year, the automaker revealed plans for an autonomous luxury aircraft that ferries travelers across urban areas, and in 2016, the company unveiled designs for a powerboat. This year, the company started building Aston Martin Residences, a 66-story residential tower in Miami that will feature upscale apartments and penthouses over Biscayne Bay.
After suffering revenue losses in 2014, Aston Martin returned to profit in 2017 after selling more than 5,000 cars. The company managed to secure a pre-tax profit of £87 million compared with a £163 million loss in 2016. In June 2019, the company opened a new 90-acre factory in St. Athan to manufacture its upcoming SUV, the DBX, and two new models under the Lagonda marque.