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Aston Martin Reveals New Lagonda As Self Driving EV Concept

Aston Martin unveiled its striking Lagonda Vision Concept at the Geneva Motor Show. The concept car comes four years after relaunching the Lagonda namesake at the 2014 iteration of the Swiss auto show, and it’s well worth the wait.

According to PistonHeads, this is actually a relaunch of the British luxury car marque, which was established in 1906 and has been owned by Aston Martin since 1947. Over the years, Gaydon has released a variety of makes sporting the Lagonda marque, most recently the million-dollar, four-door luxury Taraf.

Aston’s long-standing design boss, Marek Reichman, was given virtually complete freedom when designing the Vision Concept. This new Lagonda concept is designed to compete with other four-door luxury automakers such as Rolls-Royce and Bentley. It is filled with lush carpets, has handwoven wool seat backs, and the company even hired Savile Row tailors to cut and shape everything. Adding to the already obvious comforts will be a partially openable roof, allowing those inclined to stand if need be. There is also expected to be an SUV model rolled out somewhere down the line.

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As it is designed, the car is expected to be used primarily under autonomous driving conditions, though there is a steering wheel for those looking to get their hands dirty. Those in the driver’s seat will have the ability to turn and face other riders, or simply keep their eyes focused ahead, ignoring anyone else in a truly British manner.

Aston Martin expects there to be Level 4 autonomy which means it will have the ability to change lanes, turn at an intersection, and manage its distance from the vehicle in front of it. The hope is that Lagonda will grow into its own and become the world’s first zero-emissions luxury car brand when production begins in 2021. Of course, the concept will most likely change into something that more closely resembles current luxury vehicles that are on the market. The company, however, wanted to give their designer as much room as possible while creating the company’s future. Hats off to their tremendous effort.

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