Audi AG and 20th Century Fox, in association with American computer animation filmmaker Blue Sky Studios, are collaborating on a digital teaser preceding the world premiere of the feature film "Spies in Disguise" starring Will Smith and Tom Holland. Audi's participation in the film, however, is not exactly what you might expect. They've built several "movie" cars in the past but this one is a little different. In a first for the German automaker they'll be building a concept car ... entirely out of ether. That's right, it won't really exist except on the big screen.
The RSQ e-tron animated virtual concept car will be all-electric and fully automated. And while she isn't a true concept car in the physical sense of the word, Audi took the project very seriously highlighting avant garde features and technologies. Indeed, Sven Schuwirth, VP of Brand Audi, looks at the endeavor as an apt "...medium to showcase innovation and technology, and all that is possible with the future of mobility." Who knows, some of the the design and technology in the animated RSQ e-tron might appear on an Audi in the future.
The digital content piece, "Lunchbreak," centers on super spy Lance Sterling voiced by Will Smith and scientist Walter Beckett by Tom Holland. They find themselves in a heated car chase driving - what else?! - the Audi RSQ e-tron up and down busy streets, dodging helicopters, and deep in the underground shafts of Washington, D.C.
Luckily, Sterling and Beckett make full use of the adroit Audi utilizing its fully automatic driving mode and additional boost capacity with intuitive Functions on Demand control system. The RSQ e-tron also features a smart autopilot mode, futuristic design language, and a holographic speedometer and dashboard pictured above.
The clip is pretty fun to watch and the Audi RSQ e-tron looks great. Check it out below and watch for the opening of "Spies in Disguise" in U.S. theaters on December 25th. Buckle up.