BMW just announced it will no longer attend the Detroit Auto Show.
Nobody wants to be in Detroit in January it seems. In a move that follows German competitor Mercedes-Benz, BMW has announced they will not attend the Detroit International Auto Show in 2019.
This makes for yet another huge international auto conglomerate that has ditched Detroit. Other companies that have taken a pass on the Detroit show in recent years include luxury car brands Ferrari, Lamborghini, Porsche, and Jaguar, along with Japanese brands Mitsubishi and Mazda. Land Rover and Volvo have also declined to attend in recent years.
“BMW Group has decided to withdraw from the North American International Auto Show in Detroit,” said BMW in a statement to Auto News. “This decision was made as BMW Group is constantly examining our presence at trade shows and other engagements, while, at the same time, also exploring alternative platforms and formats. The overall goal is to communicate our ideas and plans regarding future mobility in the best way and achieve the greatest possible visibility for our products, technologies and innovations.”
Besides taking place in January, thus preventing convention attendees from test driving vehicles without needing to contend with roads covered in ice and snow, the Detroit Auto Show is increasingly butting heads with the Consumer Electronics Show in Las Vegas, which happens at the same time. As automobiles become more and more test beds for technology, carmakers find CES a more attractive option to showcase their products.
That, and which would you choose to spend a week in January: Las Vegas or Detroit?
With yet another big name pulling out, the Detroit Auto Dealers Association (DADA) is considering moving the convention to the fall when the weather would be warmer. According to sources, the dates considered thus far are all later in October to try and best avoid conflicting with the Paris and Frankfurt motor shows that also occur in the fall.
DADA will be releasing their decision sometime in late April.