BMW Considers Making Mini An Exclusively Electric Brand

BMW's mulling over the prospect of turning Mini into an exclusively electric brand.

The launch of the new Mini Cooper SE, an electric model, was new territory for the brand and it has garnered exceedingly positive reviews. It does seem like the perfect way to go, given that the company started out as manufacturers of small cars used to drive around town.

Air pollution in city centers is quite the issue these days and it makes sense that a car made for such locations would go electric.

Major cities are passing legislation to ban certain vehicle models as a result of emission concerns while folks are generally interested in electric transportation nowadays. According to Peter Schwarzenbauer, a member of the Board of Management at BMW responsible for Mini, the car is perfect for an entire range of EVs due to the above.

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via newatlas.com

“For Mini, the Countryman as a plug-in hybrid was the first move - it is working much better than originally planned and shows electrifying Mini is the right way to go,” he said to AutoExpress. “But then for Mini and small cars you have to focus yourself on emission-free, fully electric. Step-by-step we electrify the Mini line-up completely - this fits perfectly with the brand. If you have in the automotive industry one brand which you can call urban it is Mini."

The company already had a plug-in hybrid and, now that the SE's out, they boast a fully electric EV.

Any decision relating to this will likely take several years; 2030 will probably be the year drivers will be able to buy only electric Minis from the manufacturers.

“The trend to becoming fully electric is totally clear, but what is the right path? We still think there are many customers who need long range mobility," Schwarzenbauer. "We invested a lot of money to make our production lines much more flexible.”

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