Bugatti Divo Teased With Massive Price Tag

Bugatti Divo Teased With Massive Price Tag

Bugatti has finally quelled the rumors with a new teaser image and an enormous price tag.

Last week we heard rumors that Bugatti was hiding something big: a new Chiron that was even lighter and performed better than the recently unveiled Chiron Sport. Hidden away in private meetings in Los Angeles and New York, Bugatti apparently revealed their plans to a select group of Bugatti enthusiasts (ie. very rich people) and sparked rumors of a car even more ludicrously expensive than the Chiron.

It turns out they were mostly right.

Unlike most carmakers that reveal the price of their cars months after the initial unveiling as though terribly embarrassed by the whole “asking for money” thing, Bugatti proudly prices their hypercars with only a name stitched on Alcantara. The price mentioned: 5 million euros, or roughly $5.9 million.

Another bombshell that Bugatti dropped is the removal of the Chiron name. Instead, the new car will be called the Divo, so named after French driver Albert Divo who won the Targa Florio race twine in late 1920's. Naturally, he was driving a Bugatti at the time.


We have a price and a name, but little else. We know from previous rumors that the Divo will be lighter and have better handling than the Chiron Sport, but a lower top speed. From 261 mph on the Sport, the Divo should get around 239 mph thanks to much higher downforce.

Bugatti Divo Teased With Massive Price Tag
via Bugatti

Bugatti president Stephan Winkelmann basically confirmed as much in his press release:

“Happiness is not around the corner. It is the corner. The Divo is made for corners. With the Divo, we want to thrill people throughout the world. With this project, the Bugatti team has an opportunity to interpret the brand DNA in terms of agile, nimble handling in a significantly more performance-oriented way.”

On top of that, Winkelmann also mentioned that Bugatti would be “reviving its coachbuilding tradition” by installing a new body on an existing chassis. What this most likely means is we’ll see a Chiron chassis with a Divo body.

Only 40 Divos are to be made, and if the rumors from last week are true, they’re all sold already. If you’ve got a cool $6 million lying around then you can always call Bugatti up and ask if they still have a Divo lying around.

The Divo will have its world unveiling on Aug 24, 11:20 AM, at The Quail – A Motorsports Gathering in California, USA.


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