Bugatti isn't taking special orders or requests for one-off cars, according to company executives.
This may sound a little crazy, considering that Bugatti is the company that will bring us the La Voiture Noire and is rumored to be made for a Volkswagen exec, but according to a recent report, Bugatti isn't in the business of taking special requests. At least, not anymore.
Speaking to Autocar during the reveal of the Centodieci at Monterey Car Week, Bugatti's head of special projects Pierre Rommelfanger said that it's Bugatti who decides what to build and not the customers.
Rommelfanger admitted that Bugatti certainly listens to their customers at various automotive events, and with so few people being able to even afford a $2-5 million hypercar those customers measure in the mere hundreds. That said, those customers are also willing to buy a car, sight unseen, without even a test drive, and also waiting two years for the car to even be delivered. That's brand loyalty.
The most recent Bugatti, the Centodieci, will have just 10 examples made at the price of $8.875 million each. As is often the case with Bugattis, all of them sold before Monterey Car Week was even finished. Demand for Bugattis far exceeds supply, so prospective hypercar owners have to act fast and pay whatever Bugatti asks.
Achim Anscheidt, head designer at Bugatti, told Autocar that it would simply be irresponsible for the storied hypercar maker to just do whatever was asked of them.
“Of course, as a designer, I could get my head easily around saying yes to [customer requests]. As an overall company structure, I think that could be something difficult for Bugatti just to make that work. Just putting one prototype-ish car together and then giving it to the people would be way too irresponsible,” he told us. “So that sounds exotic and flamboyant, but it’s actually, in reality, easier said than done.”
Instead, Bugatti seems to be aiming to make smaller production runs of special versions of the Chiron, such as the Centodieci, and will eventually reveal more in the future.