Most Bugatti owners also have 41 other cars in their garage, according to a company spokesperson.
When we think of the ultra-wealthy, a lot of us probably already think of a huge underground garage with a bunch of incredibly expensive cars just lying around doing nothing. The specific number is probably around a dozen or so antique and supercars. Shows how little we know.
According to Bloomberg, who spoke to a company spokesperson on the subject, “The average Bugatti customer has 42 cars at home.”
That’s just at home. Not scattered in multiple locations across the globe, not stored in various warehouses or empty parking lots, not kept beneath the ocean in a secret underground lab bent on taking over the world, just at home. In a garage several times the size of a football field. And two of those cars are also probably from Bugatti.
Another interesting statistic from the same article was that 250 Chirons were purchased by billionaires who’d never even set foot in the same country as the car, let alone did a test drive. That’s some incredible brand trust for a car that costs anywhere from $3-6 million, and sometimes even more (La Voiture Noire, a Chiron one-off shown at the 2019 Geneva Motor Show, cost $12.5 million).
This financial insanity is really only possible thanks to balloon wealth inequality across the world. According to Knight Frank’s 2019 Wealth Report, the number of billionaires is expected to grow by 17% in North America and 18% in Europe. But that’s nothing on Asia, where by 2023, the continent will have over one-third of the world’s billionaires at 1,003, and most of those in China.
But Bugatti has some good news for those looking for a more “affordable” vehicle. Bugatti President Stephan Winkelmann has promised to create an electric, everyday vehicle that will be best in its segment but still not require many millions of dollars to own. It’ll probably just require half a million.
Lucky for us, it also won’t cost $30,000 just to perform an oil change if it's all electric.