Bugatti has long led the charge within the supercar and hypercar industry to produce ever more powerful, exclusive, and expensive variants of its products that entice ever more customers to clamor for the chance to buy one. Case in point comes, once again, in the form of the Chiron Pur Sport, a further refinement of the Veyron that arguably founded the hypercar class and rendered supercars obsolete, that has now been presented to the public in Dubai for the first time so that the wealthy and opulent buyers in the region may experience the Chiron Pur Sport in its full in-person glory.

Chiron Pur Sport’s Debut

Chiron Pur Sport Bugatti Dubai Test Drives 2
via Bugatti Newsroom

Bugatti President Stephan Winkelmann traveled to Dubai for the Chiron Pur Sport's debut, shortly after being named the simultaneous CEO and President of Lamborghini. But the Pur Sport variant of the Chiron probably doesn't need help selling itself, with the quad-turbocharged 8.0-liter W16 engine capable of producing 1,479 horsepower and 1,180 lb-ft of torque—this in a car that's not even prioritizing top speeds but rather, nimble handling and maximum downforce.

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Starts At $3.6 Million

Chiron Pur Sport Bugatti Dubai Test Drives 3
via Bugatti Newsroom

The Chiron Pur Sport's price tag starts at $3.6 million—a literal drop of oil in the bucket for most of the clientele Bugatti no doubt hopes to attract in Dubai. Only 60 units will ever leave Bugatti's facility in Molsheim, France.

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Built For Maximum Driving Pleasure

Chiron Pur Sport Bugatti Dubai Test Drives
via Bugatti Newsroom

The most agile member of the Chiron family demands more than just a theoretical explanation via video stream or digital video conference," Winkelmann said. "Customers must drive the Chiron Pur Sport and experience the incredible power and lateral dynamics for themselves... They simply need to experience this incredible acceleration to feel just what excites us about the new Chiron Pur Sport. It is a model for maximum driving pleasure and for drivers who want to be at one with bends."

The mystery of how much liability insurance must be required for a test drive of one of the world's most potent hypercars remains a serious question, though there's a good chance plenty of the Chiron Pur Sport's potential buyers will merely be adding to the number of Bugatti badges in their stables.

Sources: newsroom.bugatti.com and caranddriver.com.

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