Buick has a new electric concept that they're debuting in China later this month.
Buick isn’t exactly a brand with a lot of pop here in North America. Or maybe you could say it has too much pop--mom and pop from decades ago who decided to settle into a Buick to live out their days at the Florida retirement community.
But things are a different story in Asia. Last year, Buick sold 1.2 million vehicles, and since arriving to the communist country in 1998 they’ve sold over 9 million vehicles. China is a huge and growing market for Buick, so naturally, they want to show China some love in return by bringing their latest and flashiest concept cars.
China is also huge into electric cars since the entire country seems to be under a cloud of smog. So what better concept for Buick to unveil than an electric SUV?
We know little about the new car other than the name: Enspire. Besides that, Buick said in their press release that the car is electrified and is an SUV. That’s it.
Oh, and we know it’s going to the Beijing Auto Show and will make its world premiere on April 17 in Wuzhen, Zhejiang province.
This isn’t the first we’ve heard the name Enspire from Buick, however. GM Authority first uncovered the trademark applications made in 2015 and speculated that it could be a new SUV to fill the gap between the Envision and Enclave. They were half right, at least.
Or maybe not. The image released just shows the rear end of the car, which could be from an SUV, a crossover, or even a beefed-up hatchback (you know, a crossover).
It does look suspiciously like another image uncovered last year that purports to be from a GM investors meeting. The image was a then-unnamed SUV-looking EV that bears a striking resemblance to the current teaser image, at least from the back.
GM plans to introduce 20 new EVs by 2023, of which the Enspire is evidently first in line. We’ll know more on April 17, 2018.