Chevrolet is reportedly fast-tracking the new Camaro SS front fascia from its SEMA Show concept debuted last week.
Last week, we reported on Chevy’s new color options coming to the 2019 Camaro. They showcased a new concept Camaro SS featuring one of those colors--Shock Yellow--and said there would be a few more color options that might have been slightly less blinding.
We didn’t make a big deal out of it, but the SEMA concept Camaro SS also sported a brand new front fascia design despite the fact that the 2019 Camaro refresh already gave every Camaro trim their own unique nose.
Apparently, this was done to further differentiate the different trim levels of Chevy’s muscle car--a car with about as many trim levels as anything that Chevy makes. In previous years, a Camaro LT would look roughly the same as an SS, but now each trim has their own distinct markings so that poor Camaro owners don’t get confused with rich ones.
Only it seems that Chevy might have screwed up when it came to the 2019 Camaro SS. On the refreshed design, the SS comes with a big black plastic bar that bisects the grille in two, with the Chevrolet bowtie logo just floating in the middle of it. From an artistic standpoint, it might have been meant to look like the Chevy logo is floating in a black sea with this aggressive Camaro surrounding it, but it didn’t sit well with the non-artistic muscle car enthusiasts who might actually buy a Camaro.
According to GM Authority, sales for the refreshed Camaro are still going down, so Chevy is getting desperate. They’ve approved fast-tracking the redesigned SEMA concept’s fascia for production to see if it will perk up sales.
The SEMA concept fascia replaces the black bar with a body-colored one and then places the Chevy bowtie in the topmost grille portion. This looks much better, not the least because it seems to give the Camaro SS its nose back.
We’re not sure how long it’ll take for Chevrolet to get the second new SS nose rolled out, but here’s hoping it’s sooner rather than later.