There’s a global computer chip shortage and the automotive industry has been the worst hit. And yet, despite low volumes, the Mustang Mach-E is proving to be a major success for Ford, denting Tesla sales.
Introduced in 2019, the Ford Mustang Mach-E went on sale in December 2020 as a 2021 model. And ended up winning the 2021 North American SUV of the Year Award, beating the Genesis GV80, and the Land Rover Defender.
So not only is the Mustang Mach-E the first four-door to bear the Mustang name, but it is also eating into Tesla Model Y’s sales with gumption. Of course, this year, all automotive sales have been slow. Simply because of the global shortage of computer chips, automakers are not making that many cars. Across the board, factories are laying silent and workers have been handed the pink slip, but things now seem to be improving a little.
Meanwhile, Mustang Mach-E sales may be slow but they are steady and proving that Ford’s gamble has paid off. As Ford’s first all-electric offering, and bearing the famed Mustang name, the Mach-E is well on its way to becoming the dream car of many consumers. And Tesla’s recurring nightmare.
The Performance Of The Ford Mustang Mach-E
The Ford Mustang Mach-E starts at $43,895 and matches the price and value offered by its main competitor, the Tesla Model Y and Model 3. It’s a Mustang only in name, and some styling cues. Else, Ford’s famous pony car and this new all-electric crossover SUV are poles apart. The Mach-E also pays homage to the Mustang Mach 1, and the naming has been deliberately catchy, for EV-leaning consumers to have an attractive option to Tesla.
The Mustang Mach-E is no performance weakling either. It comes in five trims, the top one maxing out at $66,000 but it’s the second trim, the Premium, the offers the most bang for your buck at $48,700 for an all-wheel-drive.
There’s a standard-range 75.7 kWh battery or a 98.9 kWh extended range one. The top models make 480 horses and 634 lb-ft of torque, claiming a 0-60 MPH zip in 3.5 seconds. The lower trims make 266-346 horsepower and 317-428 lb-ft torque.
The Sales Of The Mach-E Speak Of Success
Automobile sales are down, but Ford seems to be bouncing back. The Motley Fool reports, that while Ford is down 27.4% in sales from last year, its performance is on the upswing. Its overall sales in September have increased and are leading the industry. The reason may be Ford’s ability to get a supply of chips that it put into ready vehicles and moved them quickly to the dealers.
And for Mustang Mach-E, there’s an even bigger cause of celebration because its sales expanded 9.2% in September, with 18,855 Mach-Es sold. As of today, it ranks second in fully-electric SUV sales, behind only the Tesla Model Y. And who knows, the Mach-E may end up overtaking the sales of the Model Y soon.
InsideEVs reports that the gross stock of the Ford Mustang Mach-E at dealerships and transport is at 5,000. In August, it was only 2,600. The signs are clear. The Ford Mustang Mach-E is a success story, and with Ford going all-out with an all-electric truck in the offing, it’s a great sign.
From last year, the sales of Ford’s EVs including the BEVs, PHEVs, and HEVs have increased by 92%. Quite a new record for Ford. According to Ford, the interest in its EVs is growing at a higher rate than in the other vehicles. Including the Ford F-150 Lightning.
The F-150 Lightning Is The Next Pure EV From Ford
Ford used the Mustang name and its Mach trim to milk all its could from its first-ever all-electric EV, the Mustang Mach-E. In another bold move, the all-electric Ford F-150 is called the Lightning, which is not only a hark back to the SVT Lightning trim, but also a play on the fact that it’s an electric vehicle.
Ford reports that there are already more than 150,000 reservations for the Ford F-150 Lightning and 75% of them are buyers switching loyalties from other brands. So Ford not only decided to go for the EV market with all guns firing, but it seems to be also making all the right decisions.
When it comes to the Ford Mustang Mach-E, over 51,000 units have already been produced. If you count the overseas sales, then it’s over 57,000 cumulatively. The five trims, options of a battery range, and the sleek styling have turned the Mach-E into a success for Ford, and we are positive this trend will continue to grow.
With more advancements in batteries and tech, the range of the Mach-E is also likely to go up whilst the price coming down, even if it happens gradually. And if that happens, the Mustang Mach-E is likely to shoot for the stars and with Mach speed.
Sources: CNN, Forbes, TheMotleyFool, InsideEVS