The Dodge Challenger out-sold both the Ford Mustang and Chevy Camaro in September, and the Dodge Charger isn’t too far behind.
Dodge has been on a role for the past little while with the Challenger and Charger--enough that even the vaunted Ford Mustang has got to be more than a little worried. For the first time, Challenger sales exceeded the Ford Mustang in September of this year, moving 18,301 Challengers compared to 16,823 Mustangs. Mustang sales have actually fallen in 2019, while Challenger sales continue to rise.
As for the Camaro, well, Chevy only sold 12,275 units and is also seeing a drastic sales decline. We’ve already covered the Camaro’s impending demise, so we won't belabor the point here.
It turns out, it's not just the Challenger that is stealing the Mustang's thunder. The Dodge Charger is also a popular option that--according to Charger marketing manager Ashton Muñoz (and speaking to Muscle Cars & Trucks)--is cutting into both Mustang and Camaro sales.
“We actually see a lot of people coming in from Mustang and Camaro. It’s a sedan, but we see (two-door) muscle car buyers getting into it,” Muñoz told the online publication. “We like to theorize that you’ve had a muscle car your whole life, and you’re in that next stage (with a family), but you still want something fun. You can have it with the (Dodge Charger).”
While Muñoz said that he doesn't typically see sales coming from people looking for an affordable family four-door, former muscle car owners are a big draw. But surprisingly, former truck owners are also looking to get behind the wheel of a Charger.
“We don’t see a lot of conquest from ‘normal’ full-size sedans. It’s the muscle cars and trucks. F-150, Silverado, yeah… Mustang, Camaro and F-150 are kind of the top three.”
Muñoz notes that there aren't really any performance sedans in North America until you get to the luxury segment, so the Charger pretty much rules the segment. The Genesis G70 and the Kia Stinger are both reasonable alternatives, but neither has the 485-hp HEMI V8 that the Charger does.