Emoji license plates are becoming a thing in Australia and we expect the end of the world to happen any day now.
Vanity license plates are already pretty controversial--yes, they do provide the government with much-needed additional funding, but they also shine a bright light on just how much of a douche the person driving that car is.
Okay, so maybe that’s actually a public service.
Regardless, vanity license plates are already the maximum amount of kitsch we can withstand in a single day, and adding emojis to such a license plate doesn’t seem like it’s going to help the situation at all. And yet, that’s exactly what Queensland is doing.
On March 1st, 2019, Queensland will be the first Australian state to allow emojis on their license plates. Let that sink in for a moment.
It’s not just any emoji, otherwise we’d have an endless sea of eggplants and peaches (for reasons we still don’t quite understand). Queensland residents can choose from one of five different emojis: sunglasses guy, regular smiling dude, laughing until crying face, heart-eyes, and winky face.
Also, you must have at least 5 characters to go along with your new emotive plate--you can’t just have a license plate filled with emojis.
This is a pretty clear attempt by the government to appeal to a younger generation. Speaking to the Brisbane Times, Queensland Law Society president Bill Potts said that this apparent cash grab is easily understood, it’s at cross-purposes with the intent of a license plate.
"But the purpose of number plates is for the police to be able to identify vehicles,” he said. "How do you write down the emoji in your number plate after an accident?"
Pricing starts at $475 for a completely new design, $165 for a redesign, and $85.40 for a remake. Only black and white letters are allowed on emoji plates, which is different from other Queensland plates which allow for a wide variety of styles and colors.
And there’s even a contest going on for who can make the most creative emoji license plate. Win an iPhone Xs Max along with a $200 emoji gift pack (total value $2,000 Aussie dollars). Naturally, this is only open to Queensland residents.