The year 2019 isn’t shaping up to be a good one for the Dodge Charger and Challenger.
Dodge makes its bank off selling big, powerful cars. The Charger and Challenger have been the centerpieces of Dodge’s lineup for decades, but 2019 is looking like it might be a tough year for the signature muscle cars.
According to a new report from Automotive News, the factory that makes the Dodge Charger, Challenger, and Chrysler 300 will be shut down for 2 weeks in April. The same thing will happen at another nearby plant that makes the Chrysler Pacifica and Dodge Grand Caravan minivans.
Fiat Chrysler’s Brampton Assembly Plant, which makes the Charger, Challenger, and 300, will be shut down for two weeks starting on April 1st, while the Windsor Plant that makes the minivans will be shut down for two weeks starting on April 8th. Both plants are located in Ontario, Canada.
And the reason for the shutdown seems to be some huge drops in sales. In an email sent to Automotive News Canada, FCA Canada spokeswoman Lou Ann Gosselin said that the shutdowns are “to align production with demand,” and that “regular production schedules are expected to resume in April.”
Gosselin refused to provide any further detail than that, but a quick look at the vehicle’s sales statistics paints a pretty grim story.
Charger and Challenger sales are way down for 2019. Sales of Challenger are down 28% through to February of this year, down to 6,869 units. Charger sales are down 8%, now down to 11,757 units. The oft-forgot Chrysler 300 is down 32% to 4,586 units sold.
Days supply of the Challenger is particularly disheartening, up to 116 days. The Charger is up to 71 days, while the Chrysler 300 is up to 76 days supply.
Things aren’t much better for the Pacifica and Grand Caravan. Sales are down 24% and 27% for the respective minivans, and days supply of the Pacifica is up to 88 days.
The Dodge Challenger hasn’t seen a major redesign since 2008, so we can understand why sales might be dropping off sharply, although this sudden drop is somewhat unexpected. FCA isn’t scheduled to replace the muscle car until 2022, so sales might continue to struggle for the foreseeable future.