Remember the Big Horn Low Down Ram 1500 concept from last year? FCA might be about to bring its 2-inch lowering kit into production.
Not every pickup needs to be an off-road beast with a ride height approaching a monster truck’s. Some people just want a big truck to drive in the city. We’re not sure why as it would take a team of 3 just to parallel park, but no vehicle is perfect. Some people just really want a truck for their urban lifestyle.
And moreover, they want that pickup to fit their semi-luxurious lifestyle. Ram offers plenty of luxurious options for the 1500 full-size pickup, but most of the higher trims area aimed at off-road adventures or towing a yacht the size of the moon. Nothing so far appeals to the pickup driver that wants something low-slung, sturdy, and just a little bit flashy.
Enter the 2018 Ram 1500 Big Horn Low Down concept, revealed by Mopar at last year's SEMA Show. The answer to a more urban customer's desire for a Ram pickup, the Low Down concept featured a catback exhaust, tonneau cover, 5-inch chrome exhaust tips, and a 5.7-L HEMI 8 fitted with a Ram Airflow cold-air intake system.
It also had a 2-inch lowering kit and 22-inch alloy wheels for that true planted look.
We haven't heard much about the concept since then, but according to Mopar brand accessories manager Cheryl Woodworth (and speaking to MotorTrend), the response to the Low Down has been positive. FCA has been showing the concept off for almost a year, with the latest appearance being at the Woodward Dream Cruise event in Detroit last Saturday.
Woodworth said that one woman ran up to her to say she wanted to buy one, so that’s a good indication of how positive the response has been.
We’re still not told of any official green light for production, but if it happens, the likeliest outcome will be the lowering kit being offered as an official Mopar accessory. This will allow dealers and garages to customize a Ram 1500 to make it look like a Low Down without quite adopting the other unique features on the concept.
But who knows? Maybe the response from last Saturday will be so positive FCA will make a special edition run of the 2019 Ram 1500.