Ford’s upcoming Baby Bronco might finally be getting a name.
We’ve been calling it the Baby Bronco ever since rumors of its development began circulating lst year. Without anything else to call the small Escape-based SUV, we gravitated toward something descriptive based on what we knew: that the SUV would be a smaller version of the Ford Bronco. Thus, Baby Bronco.
Ford was unlikely to keep the name Baby Bronco when it finally went on sale so we were expecting to get an official name sometime soon, and it looks like we finally got it. The Baby Bronco will be called the Bronco Scout. Probably.
The news comes courtesy of Auto Verdict who dug up a trademark filed at the USPTO office on April 15th. The name “Bronco Scout” would be associated with "land motor vehicles, namely passenger automobiles, pick-up trucks, sport utility vehicles; land motor vehicle parts for passenger automobiles, pickup-trucks, sport utility vehicles, namely, shock absorbers, shock absorbing springs, vehicle anti-roll cars, braces for suspension struts, exterior metal decorative and protective trim, exterior plastic extruded decorative and protective trim, differentials, gear shifts," and more.
A Ford spokesperson told Motor Authority that “trademark applications are intended to protect new phrases, designs, or symbols but aren’t necessarily an indication of new business or product plans.” So take that with a grain of salt.
The publication also noted that Ford trademarked the name “Puma” in Australia and New Zealand, and suspects that the Baby Bronco will be given that name on the international market.
Hau Thai-Tang, Ford executive vice president of product development and purchasing, told us last week that development for a “boxy”, “off-road” version of the 2020 Escape is already underway and is expected to arrive later this fall. It’ll share the same platform as the Escape and Focus hatchback, and will likely share the same 2.0-L inline 4-cylinder engine.
We’ll find out more sometime this summer after an official announcement from Ford.