Ford has revealed the brand new Bronco to their top dealers, confirming it will have a retro-inspired design.
We last saw the Bronco in 1996 when Ford killed it off in favor of more modern unibody SUV designs. Oh, how the tables have turned, as now Ford is looking to revive the somewhat more off-roady off-roader to take on the Jeep Wrangler.
Announced in 2017 at the Detroit Auto Show, the new Ford Bronco has been out of the spotlight for so long that sometimes it’s hard to remember that Ford is even building it. We saw a brief teaser last year with a boxy looking ute covered in a tarp, but that could easily have just been a crate of car parts with two tires underneath it.
But now we’re assured in a new report from Automotive News that the Bronco does exist, and people have even seen it. Those people are a bunch of Ford dealership heads, and it was at a private meeting in Palm Beach last February.
What they saw was an early build of the 2-door Bronco, the smaller Baby Bronco (not its real name), and the upcoming Mustang-inspired electric crossover.
The Bronco was described as having a “retro design” and one dealer said it "was twice as cool as I thought it would be.” It was also completely customizable, with removable hardtop and doors a la Jeep Wrangler. The windows, however, would be attached to the front pillars so they’d stay in place with the doors off. Shots fired at Jeep.
Like the original Bronco, the front grille would be rectangular with big, circular headlights. The word Bronco was stamped across the front, but it’s debatable whether Ford will keep that feature for the final production version.
Along with the 2-door and 4-door Bronco, Ford will also bring a smaller off-roader which has been nicknamed the Baby Bronco for lack of a better name from Ford. There’s also a new compact unibody pickup design that will be attached to the Broncos as part of Ford’s not-quite-an-off-road sub-brand.
The Baby Bronco arrives first, with the regular Bronco arriving later in 2020. The compact pickup should arrive sometime in 2021.