Ford is boosting production of their Expedition and Lincoln Navigator large SUVs to meet rising demand for the largest of vehicles.
The SUV rampage continues to ravage American highways as more people opt for big, honkin’ Utes instead of gas-sipping sedans and compact cars. And why would they? Parking lots are huge, gas is cheap, and full-size SUVs offer both towing and storage capacity enough to move a family of 8 across the country at the drop of a hat.
Demand for Ford’s large SUVs, in particular, has grown so much that the carmaker is shifting jobs away from a plant that makes smaller, more reasonably-sized SUVs and transferring them to a plant that makes the biggest SUVs that money can buy.
Ford will shift 550 jobs from their Louisville Assembly Plant, where they make the Ford Escape and Lincoln MKC crossovers, and shift them to the Kentucky Truck Plant where they make the Expedition and Lincoln Navigator.
“Kentucky Truck Plant is home to two of Ford and Lincoln’s most successful vehicles,” said John Savona, Ford vice president, North American manufacturing. “After seeing a continued increase in customer demand for Expedition and Navigator, we are boosting production for a second time to meet it.”
Sales of the Expedition are up 35% since last year thanks to a rising amount of older Millennials that are finally able to afford a home and family to justify purchasing one. Millennials now make up 14% of all Expedition buyers, up a full 5% from last year.
Lincoln Navigator sales are also up 70% since last year growing to a total of 17,839 sold in 2018--the Navigator’s best year since 2007.
The new workers along with modifications done to the Kentucky plant to increase efficiency will boost production by 20%. Ford will see this production increase after their scheduled July shutdown period.
Ford also announced a new advertising campaign to further enhance the image of the Expedition. Called the “Better Big” campaign, it will feature Bryan Cranston voicing TV spots that extoll the virtues of Ford’s largest SUV.