Ford has filed a new trademark for something called “Mach E.”
Earlier this year, Ford told the assembled faithful that they would be creating a new electric crossover that would draw heavily from their best-selling Mustang sports car in terms of design. It would also draw from the Mustang’s historical names by calling it the Mach 1.
This did not go over well.
Mustang fans panned the idea as appropriating a classic name to try and sell electric cars. Mustangs are big, V8-powered beasts dang nabbit, and no new-fangled electric crossover would be called a Mach 1 on their watch.
So Ford backed off that idea. But they’re still building an electric crossover, and they’re still going to draw from the Mustang for its styling cues.
The name, however, looks to be changed to something a little more palatable. The Drive reports that Ford has recently filed the name “Mach E” with the US Patent and Trademark Office, which pertains to "motor vehicles, namely, electric vehicles, passenger automobiles, trucks, sport utility vehicles, off-road vehicles, and structural parts, fittings, and badges therefor; metal license plate frames."
That’s a pretty exhaustive list of things to trademark. That said, just because a trademark exists doesn’t mean Ford is going to follow through with it. As we’ve seen many times before, a patent or trademark is just an idea and not necessarily a plan.
What is a plan is Ford spending $11 billion to electrify their lineup over the next 5 years. By 2020, Ford plans to have an electric lineup with 16 full EVs and 40 electrified powertrains in their vehicles, one of them being the Mach E.
We got a teaser of the Mach E last September when Ford released a rendering of the crossover’s backend. It was heavily Mustang-inspired, at least in terms of tail lighting, but the cabin and overall stance were much taller than the Mustang. It looked sort of like if the Mustang had been inflated like a balloon.
Information is still scarce on the Mach E, with Ford being very late to the EV party. We’ll have to wait and see what sort of technology the oldest carmaker in the world comes out with.