The Ford Ranger is going through a phase with the new Black Appearance Package.
It happens to almost every car. When they’re born they’re all shiny chrome, then they have a matte phase, and finally, they enter the terrible “goth” era where everything has to be black as night. And the new Ford Ranger is no different.
At least there seems to be some justification from Ford as to why they need to cater to the Ranger’s darker impulses. According to their own press release, two-thirds of all Rangers sold opted for either the Sport Appearance Package, which adds matte grey accents to the wheels or the Chrome Package, which adds the expected chrome accents to nearly every square inch of the midsize pickup.
Now Ford is delivering a third option for those looking for something a little different. The Black Appearance Package adds an element of darkness that reflects the same abyss found in the human soul.
“Like the rest of their gear, Ranger customers are choosing the option that best fits their adventures,” said Todd Eckert, Ford truck group marketing manager. “Having the right gear matters and so does the right look. The Black Appearance Package adds aggressive style to the adventures our customers embark on.”
Eckert then opened his tome of the infernal, chanted a prayer to the Dark One, and disappeared in a puff of smoke. Black smoke, of course.
The Black Appearance package is available on any Ranger color you choose, but black is the obvious and--in our eyes, at least--only choice. With it, the Ranger receives a blackened grille, body-colored bumpers (which will be in black after you’ve chosen the correct exterior color), high-gloss black aluminum wheels, black running boards, black fender vents, black side mirrors, black sill plate, black spray-in bedliner, and a black “lower valance”, which sounds about as close to a pickup’s nether regions as one can sound.
All this can be yours for the low price of $1,995 and one human soul. It doesn’t have to be yours--Ford isn’t too choosy.