Ford’s latest advertising campaign is teasing the new hybrid Mustang due out in 2020.
The new campaign is called “Built Ford Proud,” and Ford already has a minute-long advertisement featuring some triple-A Hollywood talent in the form of Bryan Cranston.
The former Breaking Bad star plays a Steve Jobs-style keynote speaker, a US President, a NASA engineer, and finally a futuristic android before several teaser shots pop up. Then Cranston rides off into the desert in a Ford F-150 Raptor while an orchestral version of The Rolling Stone’s "Paint It Black" plays in the background.
Seems a little odd to play a song about depression for an inspiring advertisement, but then again, none of us work in Ford’s media department.
About halfway through the video, Cranston is seen at the wheels of a Mustang that just might be the upcoming hybrid pony car we’ve all heard about. There’s a tear-away scene where the Mustang’s innards get lit up like a neon pinball machine, followed up by a front fascia that has a unique lack of grille.
Previously the hybrid Mustang was to be called the Mach 1, but that got a negative reaction from pretty much everyone. Ford has since shelved that name, possibly for a new Mustang trim level.
The hybrid Mustang isn’t due out until 2020, but there’s already quite a bit of speculation surrounding the first electrified Ford muscle car. It’s widely expected to retain the current base-level 2.3-L EcoBoost turbo 4-cylinder engine but pair it with one or more electric motors to produce more than its regular 310 hp and 350 lb-ft of torque. It will also likely come with Ford’s efficient 10-speed automatic transmission.
Or it’s possible for the Mustang to instead take the mild hybrid route, simply electrifying the powertrain enough to slap on some regenerative brakes and reduce its fuel consumption. Ram has is having great success doing that to their pickup trucks, and there’s no reason Ford can’t do it too.
In the meantime, enjoy Mr. Cranston’s gravely voice as he explains Ford’s plans for the future.