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Ford Files New Trademark For 'Adrenaline' Causing Widespread Speculation

Ford has trademarked the word Adrenaline, leading us to wildly speculate on whether this new trademark is for a crossover or an SUV.

Ford Files New Trademark For 'Adrenaline' Causing Widespread Speculation

Ford has filed Trademarks for the word “Adrenaline”, and nobody knows just what it might be for.

It’s not uncommon for carmakers to trademark random names for them to use later. Sometimes they never actually get around to using them and just want to have the name in their back pocket, or to even deny it to the competition. But more often than not it turns out to be for a real car that’s in the pipeline, which means “Adrenaline” could very well be for a new Ford vehicle.

Filed with the Canadian Intellectual Property Office on September 7th (and unearthed by AutoGuide) is a trademark from Ford for the word “Adrenaline”. Unlike the 2008 appearance package for the Ford Ranger, adrenaline is actually spelled correctly this time.

But what could Adrenaline be? The Trademark is awfully vague, saying that it could be for “motor vehicles, namely, passenger automobiles, trucks, sport utility vehicles, off-road vehicles, and structural parts, fittings, and badges therefor.”

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Since we know that Ford is out of the business of passenger automobiles, we can scratch that possibility off the list. It’s also doubtful for Ford to be making a new truck with the Ranger on the way and the F-150 dominating the full-size pickup market. That leaves crossovers and SUVs, which are the only things that Ford makes besides trucks and Mustangs.

via Top Speed

Adrenaline certainly has a crossover sounding name, what with crossovers appealing most to hip millennials. It could be the name of the upcoming Baby Bronco, which obviously cannot be called that despite the fact that everyone keeps calling it Baby Bronco. We might be in store for an announcement from Ford in order to put “Baby Bronco” to bed.

Or it could be the name of the upcoming Mustang-y electric crossover, previously known as the Mach 1. That name used to be used for a Mustang special edition, which means taking it for an electric crossover (even one “inspired” by the Mustang) would be considered sacrilege to a lot of people.

Or Adrenaline might just be the name of yet another appearance package for the Ranger. Who can say? We’ll have to wait and see if Ford says something about this discovery.

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