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Genesis Bringing Essentia EV Coupe To Market, Says Exec

The Essentia EV Coupe is almost certain to be built, according to a Genesis executive.

Essentia Concept

The Genesis Essential EV Coupe is coming, according to the Genesis global brand head.

At last year’s New York Auto Show, Genesis unveiled their vision for the future. It was called the Essentia, and it was a grand tourer unlike any other.

Two gullwing doors led to a spacious interior covered in touchscreens. Both the body and chassis were made entirely out of carbon fiber. Twin electric motors--one on the front axle and one on the rear axle--produced enough power to launch the Essentia from zero to sixty in just 3 seconds.

But most of all, the Essentia was just a gorgeous car. Its body followed the same lines as classic grand tourers on which the Essentia was based, while the interior was filled with enough technology to put Tesla to shame.

Sadly, the Essentia was just a concept with no intention of ever actually seeing production. At least, that was the story back then. According to a new report from Motoring, that story might have changed in the year since the Essentia’s introduction.

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Speaking at this year’s New York Auto Show, Genesis global brand head Manfred Fitzgerald said that the Korean luxury carmaker is going to announce a brand new electric vehicle to serve as the basis for the next generation of Genesis vehicles. He also said that no concept within Genesis is ever just a concept.

Essentia Concept
via Genesis

“We’re serious about everything we do. Normally in the automotive industry concept cars have a very short shelf life — they make a big splash and then you don’t tend to see them again. We don’t treat them that way. We’re still pursuing the one that you saw last year in a very, very serious manner and hopefully we’ll make an announcement in due time.”

Fitzgerald went on to say that the upcoming electric car won’t be the recently unveil Mint concept, which just leaves the Essentia on the table.

He didn’t say precisely when the company would make an announcement, but with Porsche rolling out the Taycan and other carmakers getting into the electric car business, it seems like sooner rather than later would be in Genesis’s best interests.

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