Automakers have created great cars throughout the years but they have also made some memorable commercials too. From hilarious ideas to corny ads and even bitter rivalries between different brands, history is full of examples of great commercials that have made people smile.
Anyone can make commercials but there are very few companies that are true masters of this art. From print ads to televised ones, the secret ingredient that has made them unique has always been the element of surprise. Commercials are a unique art as through clever ideas, automakers can make their cars unforgettable in a matter of seconds.
10 Indian Peugeot 206 Commercial
This incredibly funny commercial was created by Peugeot for the launch of their new model, the 206. The premise is very straight forward. In order to have this car people would do anything. Even have an elephant seat on the bonnet of their car to shape it like the one of the Peugeot 206.
This car is the automaker's most popular model ever as over 8 million cars have been sold globally since its launch in 1998. Check out what you have to do to transform your car in a Peugeot 206 here.
9 Volkswagen Casino Commercial
The German automaker has always been a master of commercials, it simply knows how to create ads that will resonate with the public. They have been doing it since the dawn of car advertising with their iconic Beetle and they have never stopped. This ad was used to launch the new Golf MK1 GTI, another absolute VW icon.
The German automaker expected to sell only 5000 units at first but it ended up building almost half a million. The GTI is considered one of the best and most popular hatchbacks ever and incredible promotional materials such as this VW Golf GTI Casino Commerical only help cement this status.
8 SAAB Jet Commerical
Unfortunately, this iconic brand doesn't exist anymore but it gave to the world some amazing vehicles. Among them, there is certainly the 900 Turbo, which was one of the first 'normal' everyday cars to be equipped with a beefy turbo that made it truly fly.
As a matter of fact, the company never failed to mention the fact that they also produced airplanes under the same brand. In this ad, SAAB shows to the world why they know how to make ultra-fast vehicles. Check out how fly was the SAAB 900 Turbo was in this video ad here.
7 BMW
The BMW M5 is one of the most legendary cars ever produced as it provides comfort but also an insane amount of power. The M5 E39 was indeed a beast as it was powered by V8 and it produced a fantastic 394 horsepower making at the time, when it debuted in 1998, the fastest saloon car in the entire world.
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The car was so fast that the top speed was electronically limited to 155 mph and could easily go from 0 to 62 mph in just 4 seconds. Check out this true rocket on wheels here.
6 Mercedes-Benz
Mercedes loves thinking outside of the box for its ads and this one is no exception. The automaker used a clever way to advertise the new feature called Magic Body Control, which is a technology that is supposed to scan the road ahead of the car for bumps and dips.
It adjusts the suspensions accordingly, in order to offer the ultimate comfort level to the driver and passengers. The chickens in this Mercedes-Benz commercial seem ultimately very stable and oddly cool. A very unique way to introduce a new feature.
5 BMW's Farewell To Mercedes-Benz CEO
These two German titans have battled for decades in the automotive market trying to edge out each other. This amazing rivalry between BMW and Mercedes-Benz has benefited both brands and ultimately the public as they have produced some of the nicest vehicles ever seen on the streets.
This advertisement was created by BMW, for the last day at Mercedes-Benz of CEO Dieter Zetsche, to pay respect to the competitor but to also strike a funny joke at the eternal rivals. One of the most brilliant video ads ever created by BMW.
4 Porsche Taycan Superbowl Ad
Porsche is not only a master at creating sick cars but also at shooting some amazing commercials. The advertisement, which was launched at the Super Bowl half time, was a great way to introduce their latest vehicle the new all-electric Taycan.
It was a genius way to show that even though the car was powered by a lithium-ion battery, it was still an exciting Porsche just like its predecessors. Check out here, the incredible chase that features some of the sickest models built by the German automaker.
3 Fiat's Controversial "Tested For Bad Boy's" Ad
In order to advertise the cute new 500 Sport model, Fiat decided to use an interesting commercial. In the past, the company has come under fire for its ads, which have been branded sexist. However, we still believe that this particular commercial is quite hilarious.
This car is basically considered an Abarth in disguise as it does not have the usual scorpion badge. In fact, the power is there. It boasts 105 horsepower and a top speed of 117 mph, making it an exciting little city car. Check out this controversial Fiat ad right here.
2 Another Controversial Ad, By Volvo
The printed ads of the Swedish company have been iconic throughout the years, making Volvo's advertisement team one of the best in the entire world. The magic of those ads, fortunately (for us) has also been translated to the televised ones.
The company has always found clever ways to advertise the safety features of its vehicles. Some might find this ad a bit macabre, but the genius idea behind it cannot be denied. This ad is a clever plan to make the product advertised memorable, in its own unique way, to the public. Watch Volvo's ad here.
1 Toyota
Toyota has been for years the most valuable automaker in the entire world and only recently it has been surpassed by Tesla. One of the many reasons behind the success of the Japanese manufacturer is that Toyotas are durable and reliable cars. They last for years while rarely incurring mechanical problems.
In this ad, Toyota found a very funny way to highlight the reliability of its cars – in this case, the new Corolla. This model which has seen many different generations from 1965 has sold more than 45 million units. Check out this old-but-cool Corolla ad here.