GM announced a new partnership with Google that will deliver Google Assistant and Maps across the 2021 lineup of Chevrolet, Buick, Cadillac, and GMC vehicles. In an industry where increased smartphone connectivity has dominated the vehicle marketing strategy, GM hopes that pairing Google's tech with automotive engineering will help bring the company into the future.
3 Google Assistant Features
The move includes a voice-recognizing assistant as well as other "in-vehicle applications" that will presumably take advantage of Android features, plus driving-related information including tire pressure monitoring, garage door openers, and scheduling services. Screenshots of the system from the GM Corporate Pressroom website show typical features including phone, camera, navigation, and audio connectivity, as well as "myGMC" and "Trailering" apps that could improve the overall driving experience outside the traditional purview of infotainment systems.
2 Google Maps Features
Most modern vehicles come with navigation as a high-priced option or as the centerpiece of an options package, but GM's employment of Google's Android system seems to suggest that by 2021, the company expects every model in the lineup to include at least some form of the navigation program.
Google Maps embedded within the Google Assistant program will also be able to help drivers locate vehicle charging and gas stations, check store hours for destinations, and share their ETA with friends and family—all without taking their hands off the steering wheel.
1 Driving GM Into The Future
In a statement, vice president for Global Connected Customer Experience, GM Santiago Chamorro said, “We are re-envisioning the future in-vehicle customer experience, and this is just the first step. The integration of select Google technology and services into our vehicle infotainment systems will foster a more connected and efficient driving experience"
Google's VP of Engineering, Patrick Brady, added, "GM is a trailblazer with Android in automobiles and a leader in vehicle connectivity. We’re incredibly excited to work with them to transform the way people consume media, stay in touch, navigate and access information on the go."
Sources: media.gm.com and engadget.com.