Accessibility is among several anxieties that discourage people from adopting electric vehicles. Thus, to make its Chevrolet Bolt EV more accessible – especially to Uber drivers in the United States and Canada – General Motors has launched a new special discount program with the ride-sharing company.
Discounts For Uber Drivers
GM's employees are entitled to a certain discount when purchasing a 2020 Chevrolet Bolt EV. GM is now extending this offer to active Uber drivers. When purchasing a new 2020 Chevy Bolt, Uber drivers should present an eligible one-time discount code and must be able to take delivery of their new EV by April 1, 2021.
Once the discount is availed, U.S. and Canadian Uber drivers will see the MSRP of their new Chevy Bolt slashed by 20%. U.S. drivers can also avail of the same discount on Bolt EV accessories, including at-home charging equipment. GM's discount program also offers a special financing program (with GM Financial) for drivers with Uber Diamond-tier status, starting in Los Angeles and Denver.
Shifting To EVs
The American carmaker is hoping that the discount program encourages Uber drivers to replace their conventionally powered units with zero-emission EVs as their drive. Driver and passenger experience with electric Uber rides might help also reduce their EV anxieties. As the streets get flooded with more EVs, the less the environment suffers from tailpipe emissions.
For GM, the discount program essentially means more business. In a press release, the carmaker highlighted how Bolt EV drivers benefit from lower maintenance costs compared to conventionally powered vehicles. While GM has implied that the Bolt was never profitable and won't be for the next few years, it's still part of its aggressive EV plan.
Aggressive EV Plan
GM has been aggressive into its foray into the world of EVs in the past few years and recently. For instance, the carmaker just unveiled a dedicated EV platform and the new proprietary Ultium batteries. It also revealed the new GMC Hummer EV and the Cadillac LYRIQ luxury EV.
Source: General Motors