GM has filed trademarks for the Chevrolet Cavalier--could they possibly be thinking of a reviving the old econocar?
Some of you might not be old enough to remember the Cavalier, which was built between 1982 and 2005. They’ve been getting scarcer and scarcer as they almost all are universally being driven into the ground--not that we consider it to be a bad thing.
The Cavalier was an almost completely unremarkable car. About all that could be said for it was that it was cheap, easy to repair, and had a slightly higher than average probability of killing the driver in the event of an accident. It was underpowered, unloved, and almost always driven to absolute death.
They were, however, built and sold in large numbers, so they were pretty easy to get aftermarket components for. They were never anybody’s first choice of car during the days of the sport compact tuner craze of the mid-to-late ‘90s, but they were sometimes just what was available.
And now GM might be bringing it back. Why? We have no idea. The Cavalier was succeeded by the Cobalt, which was sportier, but then sport compacts died and the Cobalt was replaced by the Cruze. Then compact cars died and GM announced the closure of the Lordstown plant where the Cruze was produced.
Be that as it may, according to The Drive, GM filed a trademark application at the USPTO on March 27th. Autoblog reports that they filed another one way back in 2015, but let it lapse, thus necessitating the resubmission this year.
GM Authority reports this is most likely to protect the name. GM still uses the Chevy Cavalier nameplate in China where they make a somewhat smaller version of the Cruze and call it the Cavalier. We highly doubt that the current trademarks might mean the GM plans to bring the Cavalier back home to the US, but you never know. Maybe gas prices will spike and the small car market will pick up again.
We’d like to think that North America would switch to electric if gas prices got that bad, but maybe not.