General Motors has quietly trademarked the name “Bolt EUV”, indicating that an electric SUV might be just around the corner.
From GM Authority, we now know that GM has submitted a trademark to the United States Patent and Trademark Office for the name “Bolt EUV”. The trademark is specifically for motor land vehicles, which means it’s a vehicle that will be on land. And judging by the acronym used, we expect it to be an electric SUV.
We don’t know for sure, as “EUV” was never defined in the trademark application. But it’s so similar to SUV we can’t imagine it meaning anything other than “Electric Utility Vehicle.”
Also interesting is the name “Bolt” used just before the EUV acronym. Currently, GM sells the Chevrolet Bolt EV, a subcompact with a 60 kWh battery and a range of 238 miles. It used to be the best-selling EV in America before Tesla brought out the Model 3. Now it’s sales have slumped, and GM has admitted that it might have even been taking a loss on each Bolt sold way back in the day.
Be that as it may, GM looks to still be sticking with the Bolt name and might even use it to start a sub-brand for its electric vehicles. We know that GM plans to produce 20 new EVs by the year 2023, so now is the time for us to hear about some interesting branding so they’re ready when that self-imposed deadline arrives.
We know virtually nothing about the Bolt EUV other than it will be based on GM’s BEV2 platform. That’s the same as the current Bolt. We also know, thanks to sources speaking to GM Authority, that the Bolt EUV will be a size larger than the regular Bolt, making it a crossover.
We don’t know when we might see the Bolt EUV in the flesh, but it will likely be after the introduction of the new Cadillac electric crossover. GM has switched tactics to sell a luxury-branded EV in order to avoid the same mistakes as they did with the Bolt.
A luxury car is much easier to make profitable, and once the market has expanded and technology has gotten cheaper to produce, then they’ll likely go back and start production of the Bolt EUV for the masses.