GMC has offered "a definitive no" as it relates to the prospect of a subcompact crossover.

Folks who were waiting on a potential baby crossover could stop holding their breath as the American company has confirmed that they have no plans to enter that game as such an expansion would not fit their range.

GMC wants to keep the focus on premium vehicles and trucks as they want to maintain the reputation of being known for exactly that.

“I’m going to give you a definitive no on that one," regional marketing manager for the company's Canadian division, Mark Alger, told GM Authority last week. "We want to position GMC as a premium brand, focus on our trucks and capitalize on the AT4 name. We recently announced that we’ll be opening up the AT4 variant to all our products. This is where our focus is at right now.”

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Despite GMC's position as a premium brand, entry-level models certainly wouldn't be frowned upon. The likes of Audi, BMW, and Mercedes-Benz all have cars on the market that go for something in the region of $30,000 but GMC wanting to focus on vehicles like the Sierra and Canyon does make sense as they compete in a pool where profit margins are much wider. That they don't have to concern themselves with markets outside of the US is also very helpful.

The company did consider manufacturing an entry-level vehicle some years ago. In fact, they did approve plans for the Granite pictured above in 2010 and 2012 before canceling them the following year. The hoping and speculating never stopped, however.

Well, GMC has completely ruled the possibility of getting into that market, at least for the near future. They've also canceled a body-on-frame alternative to the Bronco in recent times.

The automakers have promised that every nameplate in their lineup will be fixed with the rugged A4 treatment by 2021 and will unveil the off-road-ready Canyon early next year.