Few automobiles demand as much pomp and circumstance as a Lamborghini does. They don’t even have to run in order to command respect and jealousy; they only have to sit in park to stir up raw emotions in people.
Lately, the car has become a status symbol for cryptocurrency investors who’ve made it big, seemingly overnight. They know a Lamborghini is more to the world than just a car. What it really embodies is prosperity.
In an interview with Digiday, Susan Cantor, the CEO of Red Peak said, “Historically, Lamborghinis have always stood for new money. It’s been a symbol for excess and unreasonable wealth because nobody needs a Lamborghini.”
On the surface, the Lamborghini seems nothing more than a toy for the rich to drive around in. In reality, though, this car is more than meets the eye.
Beneath the Lamborghini's cultural significance is an intangible worth that goes beyond profit: a remarkable performance car with a dedicated and legendary culture behind it. Making up that culture are the loyal owners, fans and employees that uphold the ideas and values of the brand.
Many aren’t familiar with the many rules and guidelines people within Lamborghini have to follow. Whether they’re a first-time owner in the States or a long-time worker at the factory headquarters in Sant’Agata Bolognese, Italy, everyone under the Lamborghini umbrella follows a code.
We’re going to look at all the rules owners have to adhere to along with all the ones employees have to live by.
18 Owners: Can’t Own A Ferrari
Ford vs Chevy, BMW vs Mercedes-Benz, Audi vs Peugeot—these are just some of the biggest car rivalries ever. One of the top ones that also deserves a place on the list is Lamborghini and Ferrari. According to The Vintage News, it all started when Ferruccio Lamborghini had a few choice words about Enzo Ferrari's cars. Lamborghini split ways and started making his own cars, and the rest is history.
These two automakers haven’t gotten along too well, escalating to the point where they’ve drawn a line in the sand. Fans have to go all in with one or the other; it’s frowned upon to own cars from both automakers.
17 Employees: Forced To Be Secretive About Meeting Locations
Lamborghini employees have the privilege of knowing important information. Entrusted with intel outsiders don’t know about, such as meeting locations, it’s up to them to keep their lips zipped. In a scenario outlined in the company’s ethics code, if someone organizes a seminar that involves people outside the company, they aren't allowed to share the address even with fellow workers. Even within the company, there’s secrecy among employees.
They suggest checking with a superior first or even a legal contact, even if someone is just asking for an address so they can participate in the meeting. Working for Lamborghini is comparable to being a secret agent.
16 Employees: Put The Brand Before Customers
It is a cliché in businesses to always give customers what they want. Even though so many people have grown up familiar with this idea, Lamborghini sees things differently. They put a lot into making their vehicles. It’s only natural they’d be a little picky about how they should look, feel and drive.
For employees at the company, the brand comes before the customer. In an interview with Wired, an exec at the company named Maurizio Reggiani said, “You can’t ask for a green car with a pink interior and yellow stitching.” Employees have to put the company first, even if that means they have to tell customers, “no.”
15 Employees: Get Used To Working Alongside Robots
If robots make someone nervous, they shouldn’t consider getting a job at a Lamborghini factory. It’s in these state-of-the-art facilities that some of the finest supercars in the world come to life. In order to make a Lamborghini, it requires a wide range of people and robots.
According to Wired, designers, engineers, and robots, all come together to assemble models like the Aventador LP700-4. The same source notes that a robot helps to measure a mockup of the vehicle so all the parts fit in place as they should. If employees can’t get along with robots today, then their factories won’t produce new cars.
14 Owners: Get In The Car The Right Way
When learning to drive for the first time, getting into a car was never taught. It was natural to open the door, take a seat and buckle up. Owning a Lamborghini is a return to basics. It requires owners to relearn getting into a car, particularly due to the lower seats.
According to GQ, the best way to get in is to sit first and then worry about bringing one’s legs in after. It might take longer this way, but it’s a requirement all Lambo owners have to follow, or they might not look like they know what they're doing.
13 Owners: Tolerate The Uncomfortable Seats
Lambos fall short of perfection—but they're pretty close. Drivers have to make sacrifices somewhere. One of the areas are the seats, which conventional drivers take for granted. According to GQ, they’re rigid and have carbon fiber that easily bruises hips. Sitting in a Lambo can feel uncomfortable, but it’s the tradeoff of having lower seats, which offers an exhilarating driving experience.
Owners not only have to get used to this but come around into thinking it’s the superior way to drive, even if the seats are a literal pain. If they can’t come around to accepting this, they might not belong in a Lambo.
12 Employees: Watch Out What You Say On Social Media
Social networks are an extension of people’s lives. They use these platforms to voice opinions, show how they’re feeling and share intricacies of their day-to-day lives. Doing all those things can be a problem though as a Lamborghini employee. They detail their expectations for employees on social networks that many will find too strict.
In the ethics code, the company creates a scenario where someone online criticizes the way Lamborghini conducts production. They urge their employees not to reply to such comments, instead, leaving it up to their marketing and communication teams to handle the matter. Working for the company somewhat clips employees’ wings while online.
11 Owners: Be On Constant Alert For Obstacles
Getting inside of a Lambo changes the way one thinks about driving. Owners have a heightened awareness about its condition and will go to great lengths taking care of it. They’re also more fragile than a pickup or SUV, so owners will have to keep their eyes peeled for obstacles on the road if they want to keep it in one piece.
According to USA Today, an owner named Aharon said, “It’s pretty low to the ground, and you must constantly watch out for construction and speed bumps.” If owners want to own one, they have to watch out for hazards.
10 Employees: Perform Your Duties To Perfection
Lamborghini asks a lot of its employees. There isn’t a moment they can daze off or take a task any less seriously than another during their shift. We’ve already covered the level of details certain tasks require, but the company asks even more of its employees: perfection.
In a piece by Wired, people man stations throughout the process where they access touchscreens. On those screens is a feature that lets them zoom in on small parts to ensure everything is in its right place. Nothing short of perfection will do. The same source notes they make only 3.5 Aventadors a day, which is a result of this perfectionist approach.
9 Owners: Get Used To The Weird Way You Put It In Drive
Changing gears in cars can vary in both style and location. Whether it’s a knob in the center console or a shifter by the steering wheel, what is consistent is the straightforwardness of switching gears.
A Lambo is too advanced for such archaic gear shifters though, opting to reinvent the wheel. GQ reports that while there’s a console with buttons that allow drivers to park or reverse, the option to drive is somewhere else entirely. They say pulling the paddle shifter on the right switches the car into “drive,” which allows the owner to drive off into the sunset (that is if they ever figure it out).
8 Employees: Protect Sensitive Data At All Times
We live in an age where sensitive data and information exists on the web. In the past, one only had to take care of a filing cabinet or a lockbox. Today, workers have to account for those and any technology that may compromise secretive data. Lamborghini prides itself on its cars and the future of the company.
In their ethics code, the company discourages employees from using laptops or devices containing sensitive data in areas where it's vulnerable. If someone were to access that data somehow, it could threaten the automaker’s edge it has over other brands. Just because it’s a strict rule doesn’t mean it’s not a good one.
7 Owners: Be Obnoxious And Unlikeable
Everyone has their own mental image of what a sportscar or exotic owner looks like. It’s not always pretty. Maybe it’s someone with a crew cut, sunglasses and a sweater tied around his neck. People don’t always like these kinds of drivers. When someone owns a Lambo though, they’re part of the club whether they like it or not.
As GQ astutely points out, owners have to resign themselves to “being that guy” when they drive around. They might as well start dressing up and looking the part while they’re at it, which might be worth it if it means owning a Lambo.
6 Employees: Be Passionate and Committed To Lamborghini
Lamborghini wouldn’t be what it is today without its legendary owner, Ferruccio Lamborghini. He sought out to make a car unlike any other, and there are few out there who’d disagree with this. A special car can only come about by special employees, however.
These cars, as Wired notes, requires passionate and dedicated mechanics. Without them, Lamborghini cars as the public knows them today wouldn’t exist. That same notion the company's original owner embodied has trickled down to its workers today. An employee who gives anything less could result in a lackluster lineup of Lambos. That’s why the company holds its workers accountable for this rule.
5 Owners: Rev The Engine
As far as supercars go, it doesn’t get much better than a Lamborghini Aventador S Roadster. It may look pretty on the outside, but the true beauty is underneath the hood. There’s a 6.5-liter V12 that looks and sounds unlike most cars on the road today. If owners don’t make that engine sing though, there’s a problem.
As Road and Track points out, people will cheer when owners rev that engine. It’s comparable to a truck driver blowing an air horn, only better. Owners need to accept that the engine exists for revving, or else they’re breaking an important rule.
4 Owners: Let People Stare And Take Photos
With people staring at Lambos in awe, it’s only natural to let them snap a few photos. A sympathetic owner, who’s saved up a long time for theirs, will understand. The site Scout recommends owners let strangers take a picture with the Lambo. While it might feel cool at first, it can get annoying fast.
Yet owners have to realize they represent the brand of a whole since there are so few Lambo drivers in the world—at least in comparison to mainstream cars. It’s part of driving a Lambo, being that it’s a car most people dream of owning.
3 Employees: Must Be Willing To Do Tedious Tasks
Creating a piece of art doesn’t always make sense. The process may seem impractical, or even a waste of time. Creating a Lamborghini has many steps along the way, some of which are highly detailed. An image on Wired shows an employee using a box cutter to make precise incisions into a carbon-fiber weave that goes into a car's chassis.
Employees have to be willing to put all their focus and concentration into making a car. Not every step of the process is by a machine; some steps require elaborate handcrafted work. Not only does an employee have to perform this task once, but multiple times.
2 Owners: Don’t Make It Your Daily Driver
This next rule is going to divide Lambo owners, who feel there are two paths one might take. The first camp feels that a Lambo is a precious vehicle no one should relegate to being a lowly everyday driver. The second camp thinks life is too short and that owners should drive theirs into the ground.
According to one owner, in an interview with USA Today, “It’s the car for a weekend.” Named Aharon, he makes a case for why Lambos shouldn’t be everyday cars. “It’s not that comfortable to drive for 10 hours a day.” Not only will it take off years from its lifespan driving it every day, but also do a number on drivers’ backs.
1 Owners: Scissor Doors Are A Must
Lambos have several distinct features. No part is more recognizable than the doors. These scissor doors, which open up instead of out, have become synonymous with the Lambo's image. In reality though—in what will surprise many—the doors don’t come on all models.
AutoEvolution reports that the Huracán doesn’t come with scissor doors. According to the same source, it’s intentional on the automaker's part to make the car practical to a wider customer base. If Lambo owners want to truly be a part of the club though, they’ll do the right thing and upgrade to scissor doors no matter the cost.
Sources: Digiday, AutoEvolution, GQ, USA Today, The Vintage News, Scout, Road and Track, Lamborghini.com, Wired