The Ram Pickup is a high-selling, successful pickup truck that isn't slowing down any time soon, and if there’s anything Americans love, it’s their pickup trucks. According to sales statistics, out of the 14.5 million vehicles sold in the US in 2020, three of the best-selling pickups made up for 13% of it.
Covid-19 dealt a major blow to the world's auto industry as sales figures nose-dived, but while some automakers recorded dismal sales figures, Ram Pickup trucks were on the other end of the spectrum.
The carmakers shocked the auto industry in 2020 with Ram pickup trucks outselling Chevrolet’s Silverado. That made the Ram Pickup the second best-selling pickup truck in America, a feat only topped by the classic Ford F-Series.
Let’s take a closer look at the perks that make the Ram pickup such a high-selling ride.
Ram Makes Great Trucks That Sell For An Attractive Price
Ram has been in the pickup game for a long time. It's been nearly forty years since the first Ram pickup hit the markets.
Ever since, Ram pickup trucks have seen four generations of trucks, with light trucks and other size varieties added as well. A major factor for Ram’s continued success at the very top of the auto industry and pickup segment is the brand loyalty it fosters.
This brand loyalty stems largely from the fact that Ram not only makes good trucks but also sells for a fair price. Those familiar with the truck industry will be aware that brand loyalty is very crucial, and companies know this.
People are more likely to buy their new cars or trucks from a brand they have a prior positive experience with. Ram makes great trucks that catch the eyes of younger buyers who are more likely to stick to the brand as they get older.
For the time being, this brand loyalty is helping Ram Pickups continue their ascent as a high-selling ride, especially in North America.
Ram Keeps Adding Trendy Incentives That Helps It Stimulate Sales
One thing the makers of Ram, Fiat Chrysler have maintained is the consistency in adding incentives that end up stimulating Ram pickup sales. In 2002, Ram’s third-generation pickup trucks were released to the market featuring a redesigned frame, powertrain, suspension, and interior.
A much larger grille and independent suspension system followed some models of the truck for that year. Although sales picked up significantly, Ram remained behind when compared to other big players like GM Motors and the classic Ford Motors in terms of sales.
Fast forward to 2011, when other top truck manufacturers were letting go of manual lines, trucks from Ram still offered this sort of transmission. Some drivers who preferred to handle the shifting themselves found the Dodge Ram trucks as the only option on the market.
In years past, trucks used to be monotonous work machines. However, in recent times, Ram trucks have shown that pickups can be more than no-frills powerful road monsters, carrying more tech features in them.
Drivability and comfort are two aspects that Ram has paid attention to in their recent model of pickup trucks.
Chrysler added a semi-style face for its 1993 Dodge Ram, and its experience quadrupled sales figures up to 400,000 by 1995.
Standout features like automatic emergency braking, blind-spot monitoring, fast-charging USB ports, parking sensors, and active noise cancelation have all been added.
Some of these additions were previously only found in luxury sedan cars, but now pickup truck owners enjoy these and more when they buy a Ram truck.
Potential Ram truck buyers can take advantage of the new online shopping feature, provide paperwork, and receive their trucks from their local dealers. What’s more, if the buyer has great credit, they can get 0% financing that lasts up to 84 months.
Everybody Loves An Award-winning Pickup Truck And Ram Has Had Its Fair Share
Car awards by prestigious organizations give a brand and a particular model prestige. It further emphasizes whatever the company hopes to say in its marketing ads and campaigns.
One of its better recognizable variants, the Ram 1500, has racked up several awards for its interior and overall design.
The truck is fast becoming a family car for American buyers who prefer the innovative storage it gives. Like the Ram 1500, other trucks and vehicles from the Fiat Chrysler are known to have the perfect build for leisure and work.
Autotrader has picked the 2020 Ram 1500 amongst its best luxury vehicles thrice in three years now for its interior. This is because of the company’s increased use of top-quality interior materials like fine leather and aged wood.
Currently, in Kelley Blue Book’s first-quarter consumer perception analysis, the latest Ram 1500 ranks first in number for the interior layout. It comes second for tech, ruggedness, and exterior styling when compared with trucks and non-luxury vehicles.
Buyers consider factors like these when they choose what ride to buy, and so far, Ram pickups are solidifying their high-selling status with all these and more.