Zero Motorcycles began as a concept in a garage in Santa Cruz, California, and has evolved into a globally recognized motorcycle company. The outcome was a ground-breaking range of inventions in the two-wheeler segment. Zero has been inviting motorcyclists to take a ride on their prototypes since manufacturing began in 2006. Zero’s leadership believes that appealing to customers’ hearts is imperative to be successful in the electric vehicle market.
After being in the game for more than a decade, Zero shows striking similarities to a fellow American automaker, Tesla, with ground-breaking technologies and out-of-the-box thinking.
The Mission Of Zero Motorcycles
According to the official website of Zero, the company and its members are motivated by innovation, powered by enthusiasm, directed by integrity, and judged by outcomes. With its ground-breaking lineup of electric-powered bikes, Zero Motorcycles aim is to provide a superior riding experience.
The superior riding experience promised by the company includes quality products and services honoring the value for money and emotion of its products. To Zero, customers' emotions are important because they believe that bikes are emotional experiences that should be honored with commitment and intense dedication. Zero has also introduced a major improvisation in business strategy. The company approaches customers' hearts by triggering that emotional experience by performance and quality, rather than logically approaching customers' minds by showcasing environmental benefits and cost-efficiency of electric bikes.
The Specialities Of Zero Motorcycles
Zero Motorcycles claim themselves as the next chapter in the evolution of motorcycles. Zero creates high-performance electric bikes that are lightweight, efficient, quick off the line, and enjoyable to ride by merging the greatest elements of a traditional motorbike with the most sophisticated technology.
Each electric motorbike is built from the bottom up to maximize the innovative Z-Force electric powertrain while minimizing weight with a strong, aircraft-grade aluminum frame. So far, Zero has launched nine exquisite models of motorcycles, including the latest SR/S.
The Zero SR/S
SR/S is the latest addition to Zero’s incredible electric bike lineup. The SR/S features a sleek and simple appearance, with an alienesque LED headlamp and a fairing surrounding it that improves aerodynamics. It also has a highway range of 13% longer, meaning the SR/S can travel almost 100 miles between charges, compared to nearly 90 miles of its naked sibling, the SR/F.
The bike is powered by a passively air-cooled Z-Force 75-10 permanent magnet AC motor with enhanced thermal efficiency. The engine is powered by a 14.4 kWh Z-Force Li-Ion, intelligent integrated battery pack, and together, the powertrain produces 110 horsepower and 140 lb-ft of torque. The bike comes standard with a 3.0 kWh charger that fully charges the battery in 4.5 hours. Also, a 6.0 kWh charger is an option that does the task in 2.5 hours.
The Zero SR/F
Zero claimed SR/F to be the world’s first fully ‘smart’ motorcycle equipped with an all-new platform, powertrain, and electronics. Showa's fully adjustable USD fork and mono-shock come standard on the SR/F. Pirelli Diablo Rosso III tires are also equipped in the bike.
It carries the same Z-Force 75-10 permanent magnet AC motor with a 14.4 kWh Z-Force Li-Ion, intelligent integrated battery pack. The maximum power produced is 110 horsepower and 140 lb-ft of torque. This power is managed by a new Bosch MSC System that works in conjunction with Zero's Cypher III operating system. Cornering ABS, cornering traction control, and drag torque control are also included on this bike. Rider modes include Street, Sport, Eco, Rain, and a Custom mode that may be customized in ten various ways.
The Zero FXE
The Zero FXE is a pocket-friendly supermoto-styled motorcycle with a tall, slim, and sporty look. The front and rear suspension are featured with 41 and 40 mm Showa inverted cartridge forks, with adjustable spring preload, compression, and rebound damping, respectively. Its incredible braking power is featured with Bosch Gen 9 disc brakes on both wheels.
The FXE is powered by a passively air-cooled Z-Force 75-5 high-efficiency permanent magnet radial flux brushless motor. The electric motor is powered by a 7.2 kWh Z-Force Li-Ion, an intelligent integrated battery pack that offers 100 miles city range. The electric powertrain produces 46 horsepower and 78 lb-ft of torque with a top speed of 85 MPH. The bike comes with a standard 650 W charger that fully charges in 9.7 hours.
The Zero DSR
The DSR (Dual Sport Racing) is Zero's adventure bike, and it makes big promises about its genuine on/off-road capability. The DSR Black Forest Edition is at the top of the package ladder for this model, with full aluminum side and top cases, all of the best adventure-style features Zero has to offer, as well as new colors and graphics.
This powerful off-roader is driven by a passively air-cooled Z-Force 75-7R high-efficiency brushless motor with radial flux and interior permanent hi-temp magnet. The associated battery pack is 14.4 kWh that provides 163 miles of city range. The bike comes with a 1.3 kW charger that fully juices up the battery in 9.8 hours.
Besides these models, a range of other models Zero is the SR, S, FXS, DS, and FX. Each bike by Zero is equipped with an incredibly powerful electric powertrain with the latest technological innovations. Similar to Tesla, Zero always strives for the betterment of technology. The introduction of replaceable power tanks that extends the bike's range by multiple miles is one such example that came out of Zero’s production unit.