Maserati is one of the few carmakers that have successfully managed to fuse luxury vehicles and sports cars. As part of its new strategy into a new era, Maserati added another exquisite element into its stable – customized models – via its new program called Fuoriserie. This new program is now available in North America for its 2022 vehicle models.
Fuoriserie Customizes Maseratis For North America
One of Maserati's new programs, the Fuoriserie allows North American customers (United States and Canada) to personalize their new drives according to their tastes and preferences. Thus, any Fuoriserie vehicle becomes an extension of the customer’s distinct personality.
As part of the Fuoriserie customization process, Maserati will involve the customer right off the bat. The program will try to match the core values of the customer to their Maserati cars via different aspects including performance, contemporary styling and innovation. To guide customers through all possible combinations, the program created three made-to-measure collections that will serve as starting points: Corse, Unica and Futura.
Fuoriserie Collections As Customization Starting Points
The performance-focused Corse collection is for customers who value the brand’s history and racing heritage. Customers can avail of historically accurate colors and original components, as reinterpreted for the modern Maseratis via innovative pigments and new technology.
Meanwhile, Unica is for customers who value contemporary style and elegance. This collection allows customers to employ colors and materials inspired by the latest trends in fashion, art and culture.
The Futura collection is for futurist customers who appreciate technology and new materials. This collection allows customers to combine new materials from the product design, sportswear and interior décor industries.
Customizing Trofeo Vehicles With Fuoriserie Program
To showcase the new Fuoriserie program, Maserati customized three V8 Trofeo Collection vehicles. One of these is the Levante Trofeo in Orange Zest Metallic exterior finish, 22-inch staggered Orione wheels and black gloss brake calipers. Its cabin features pieno fiore black leather with a living coral color contrast stitch and gloss carbon fiber interior trim.
The Quattroporte Trofeo features a Verde Royale Metallic exterior, 21-inch dark orione forged wheels with black gloss brake calipers. It comes with sports seats in exclusive Zegna Pelletessuta with gloss carbon macro twill trim.
Finished in Blu Maserati with historic Birdcage Livery, the Ghibli Trofeo rides on 21-inch dark orione forged wheels and anodized red calipers. Its cabin feature seats in black and gray Zegna Pelletessuta leather with gloss carbon macro twill trim.
Interested customers can try to create their Fuoriserie Maserati cars online.
Source: Maserati