Hyundai revealed their Le Fil Rouge concept at the Geneva Motor Show and declared it starts a new design era for the brand, while also keeping a strong link to its roots. The theme introduced by Le Fil Rouge, which is French for common thread, will be used for all future Hyundai models according to the South Korean automobile manufacturers. They are dubbing the new design direction "Sensuous Sportiness."
Sang-yup Lee, Hyundai's head of styling, said while introducing the concept at the auto show, "[The design] is so seamless it looks like the vehicle was drawn with one single line." According to the automaker, the theme creates a proportional character based on the “golden ratio”--a mathematical concept found through nature. It also, apparently, is a reinterpretation of the design originated with the Hyundai Coupe Concept back in 1974.
According to Auto Week, The car’s exterior is smooth and pleasing to the eye featuring front and rear pillars as well as a roof that are blended into the car’s silhouette. Its suicide doors, which open up and out, don’t have visible handles and there are no side view mirrors. The car itself measures in at 4500 mm but looks bigger than it is due to a long wheelbase, large wheels, and short overhangs, giving the vehicle a proportional uniqueness.
Unlike most concept cars, which are known for shining an eye toward an unreachable future, Hyundai is so impressed with theirs that they are already moving towards the Le Fil Rogue’s direction. Hyundai, however, is not looking to move the brand upmarket in the near future, and Andreas-Christoph Hofmann, Vice President of Marketing and Product at Hyundai Europe, said aspects such as the cascading grille will appear in the car maker's production cars very soon.
Hyundai seems to be moving into the future without hesitation at the moment. Outside of the new design concept introduced by the Le Fil Rouge, the company also introduced the all-new Kona Electric. The electric subcompact SUV can travel up to 482 kilometers on a single charge. It also only takes 54 minutes to charge 80 percent of its 64 kWh battery. The company is calling it the world’s first fully-electric compact crossover.