The first thing you notice about the Hyundai logo is the italicized "H." Is the Hyundai logo actually just an "H" and nothing else, though? Nowadays, Hyundai uses a sleek and modern logo. A graceful, slanted "H" is displayed within an oval surround. When the Hyundai logo is used in promotional materials, the name of the company is typically displayed near it in a sans-serif font.
Although the "H" represents the company's name, it also depicts two people shaking hands. The first person is a representative of the company, while the second is a happy customer. The interaction between the two is a handshake of trust and contentment on both sides. The logo also features an additional element: the "H" is surrounded by an oval. Hyundai's global development, and its desire to thrive in markets beyond Asia are symbolized by the oval surrounding the silhouettes. Maintaining an entirely silver logo conveys an air of class. In addition, each model's logo boasts a unique font style and size.
It doesn't matter if you're talking about a Hyundai, Mercedes, Ferrari, or Bugatti; each brand has its own distinct personality. Logos are the "face" of companies, and it goes without saying that the auto industry is no exception. These logos weren't chosen at random; they all have a backstory.
A Look Back At Hyundai Logo's Origin
Hyundai, a word of Korean origin, means "modernity" in a loose sense. The initial logo from 1969 consisted of geometric shapes with the letters "H" and "D" in the backdrop. These letters are an abbreviation of the name Hyundai. The "D" had a curved right side, whereas the "H" had an extended right leg. The background is in the shape of a trapezoid with a sharp left angle. In turn, this figure is placed against the background of a huge ring. The logo is a simple black and white design.
In 1970, there was a tweak to the figures surrounding the "HD" letters. The previously circular border had been replaced by an elongated oval. In 1978, Hyundai fully revamped its logo, resulting in the creation of a new logo and the adoption of a color palette that was bright and vibrant.
Strict geometry replaced the undulating lines of the original design. The new logo had a horizontally arranged rectangle with the bold blue "HD" letters on the left and the Korean company name on the right. The use of blue and white as the primary colors helped to make it more appealing and easily recognizable.
New Markets-New Logo For Hyundai
In order to be ready for its entry into the global market, Hyundai decided to ditch the logo it had used in the 1980s, and 1990 marked the debut of the now-iconic Hyundai emblem that we are all familiar with. The new emblem took the form of an oval frame with an angled and prominent letter "H" enclosed within it.
The colors did not change; they were still blue and white, but the blue was a much more intense and darker shade. The car company decided to take parts from all of their previous designs and put them together. The result was a mix that worked out pretty well.
In 2003, the carmaker introduced a new logotype to complement its sleek, attractive logo. The name of the automaker is now positioned to the right of it and is written in uppercase using a distinctive sans-serif typeface. Hyundai decided to go three-dimensional in 2011 by switching from a basic blue logo to a massive silver one.
The overall effect is one of increased openness and vibrancy, which can be attributed to the usage of a gradient shiny metallic shade. Even so, this design was only used for a total of six years. The current logo is essentially unchanged from the one launched in 2003. Both the logo and the text are done in a deep blue that gives off a sense of professionalism and confidence. In the beginning, before the company had a logo, they just utilized a nameplate to give people an idea of who they were. As time went by, the company grew and developed the iconic emblem that is now found on all Hyundai products.
Hyundai Motor Company is a well-known Korean automaker that was founded in 1967 and has since grown to become one of the leading automakers in Asia. In addition to producing reasonably priced and high-end automobiles, Hyundai is also in the business of manufacturing engines and other auto parts, which are sold to several other manufacturers all over the world.