First of all, it’s not named after Donald Trump. The Hyundai 45, which will debut at the 2019 International Motor Show in Frankfurt on September 10, commemorates the 45th anniversary of the first vehicle to showcase the Hyundai badge, the 1975 Pony. Before the Pony, the Hyundai Motor Company manufactured the Ford Cortina under license.
The Hyundai Pony was a compact rear-wheel-drive car manufactured by Hyundai from 1975 to 1990. The model was South Korea's first mass-produced car. The name was also used until 2000 on export versions of Hyundai Excel and Accent. The Pony was designed by George Turnbull, the former managing director of Austin Morris at British Leyland in 1974, who applied his experience with the Morris Marina, engines and transmissions from Mitsubishi, parts of the Ford Cortina, and a hatchback body styled by Italdesign Giugiaro, to the model.
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Weltpremiere 😮 —————————— Dürfen wir vorstellen? Unser neues Elektro-Konzept『45』 —————————— Was sagt ihr zu dem Konzept? #IAA19 . . . . . #concept #elektro #weltpremiere #hyundai #carporn #IAA #hyundaicars #myhyundai #hyundaide #hyundaiclub #carsofinstagram #carlifestyle #ElectricFuture #alternativeenergie #futuretechnology #emobility #thefutureiselectric #electricpower #futuremobility #cleanenergy #progress
Although not much is known about the new concept car, it appears to be a family hatchback. The first sneak peek is of the rear of the EV, which displays several LEDs that highlight the backlights and the Hyundai logo. The automaker says it was inspired by its “first model in the 1970s.” The 45 joins other Hyundai ‘Sensuous Sportiness’ designs, like Le Fil Rouge concept from the 2018 Paris Motor Show.
The 45 concept seems to mirror Honda’s Urban EV concept, which was inspired by the original Civic. Hyundai says that it’s an electric vehicle that is a “symbolic milestone for Hyundai’s future EV design.” The automaker has also stated that the concept will feature a distinctive cabin that demonstrates they’re “rethinking mobility.” The model may also have customizable components as Hyundai foresees that the “cars of tomorrow will become individualized living spaces.”
The new model is part of Hyundai's ‘Style Set Free’ EV campaign. The automaker will introduce a series of new electric vehicles in 2021 on a dedicated EV platform called E-GMP. The marketing campaign reflects new ways of interacting with everyday objects, such as vehicles. The idea is to envision EVs and autonomous cars as bespoke open cabins on wheels.
The Hyundai 45 will be unveiled at 9:25 am on September 10 at the 2019 International Motor Show in Frankfurt. It will be joined by several other models including the i10 and an electric race car.