ICON-ic And For Sale: Zooted Out 1969 Ford Bronco Costs A Cool $239,000

A simple shopping list doesn't do this car justice. ICON has taken a bunch of components and put them together in its own inimitable way.

The first-generation Ford Bronco, produced between the years of 1966-1977, was designed to compete against the Jeep CJ-5 and International Harvester Scout in the new - at the time - consumer off-road market segment - a burgeoning class of what would become Sport Utility Vehicles (SUV's). It was a bare-bones and purposeful machine with a bespoke chassis that could be outfitted with I-6 and V-8 engines, three speed auto or manual transmissions and class-standard 4WD with a Dana differential up-front and the venerable 9-inch out-back.


And as popular as it was upon launch, it would only grow upon its passing into a truly iconic ride. And what an ICON-ic ride it is! ICON is the Los Angeles based company responsible for some of the most innovative builds we've seen in recent years. What started as a business servicing and modifying old Toyota Land Cruisers gradually grew into a custom restoration shop and design studio fusing old-school bodies with modern tech in such models as the Ford Bronco (BR), Toyota FJ-series (FJ), 50's pickups (TR), old-school rides (Derelict), and others.

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The current example up for sale started out as a 1969 Ford Bronco - the best year of the 1st-gen ute in my humble opinion. ICON BR # 37 was finished in 2017 and has only 1,400 miles on the odometer spending most of its time sitting in a collection. Built in what ICON calls the new-school style, BR # 37 is finished in Mercedes-Benz Iridium Silver with a charcoal and patterned Chilewich interior. It has a pair of carbon-fiber front seats, removable rear bench, ICON sport pedals, Pioneer 8100NEX head unit with tons of speakers, rear camera, power windows and locks, fire extinguisher and 110V outlet.

But it's what's inside the truck and under-the-hood that really counts. This baby is more than just a looker, she performs too. Starting with the motor, ICON dumped in a 5.0 liter Ford Coyote motor, Ford automatic transmission with overdrive, Atlas II two-speed shift-on-the-fly part-time 4X4 transfer case, Dynatrac (Dana 44/60) axles, and Borla exhaust system to get those spent vapors out-back.

In order to meet whatever bumps lie ahead, ICON outfitted the burly Bronc with a Fox Racing coil-over suspension system and a set of Brembo hydroboosted brakes to help her stop on a dime. In the rim and tire department, ICON supplied her with a set of its own New School forged aluminum wheels shod with BF Goodrich A/T rubber. A Powertank, X-Jack, and Warn winch with full Viking and ARB gear bag round out the package.


A simple shopping list, however, doesn't do a car like this justice. ICON has taken a bunch of components and put them together with its inimitable design sense creating something that is considerably more than the sum of its parts. And more for sure! With a price tag of $239k it is most certainly not for everyone. It looks like fun though, eh?! Buckle up!

(via ICON and CJ Pony Parts)

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