Italdesign's $2 Million Roadster Is Pretty Much A Lamborghini

Italdesign makes exclusive, high-end vehicles, but their new roadster looks to be inspired by the insane Lamborghini's of the good old days.

Italdesign's $2 Million Roadster Is The Car You Never Knew You Wanted

Italdesign Giugiaro is set to debut a new $2 million supercar at the Geneva Motor Show.

If you’re into supercars at all, then many of you are almost certainly lamenting the creative direction that Lamborghini has been heading in. Ever since they were purchased by Audi, Lambos have become softer, smoother, less edgy, and most of all, less ridiculous. After all, what’s the point of owning a million dollar supercar if it doesn’t look like a million bucks?

Lamborghini may have laid down the mantle of lunatic supercar maker, but another Italian designer has taken up that mantle once again.

Last year, Italdesign debuted a then yet-to-be-named supercar that looked like a return to the styling of an ‘80s era Lambo. It had all the naked aggression that a ludicrously powerful supercar should have, but on top of that, it was covered in angular wings, unnecessary vents, and spoilers that couldn’t seem to decide whether they wanted to keep the car on the ground or catapult it into the stratosphere.


zerouno 2018 rear
via Italdesign

This was the Italdesign Giugiaro Automobili Speciali, later designated the Zerouno. Built on the same chassis as the Lamborghini Huracan and Audi R8, and also possessing the same naturally aspirated V10 engine, the Zerouno was a return to Italian supercars that we all remember fondly.

As one would expect from a car that was mostly a stylized version of the Huracan and R8, the Zerouno posted numbers that were roughly the same: 0-60 in 3.2 seconds, top speed over 205 mph. But the numbers were practically irrelevant. What mattered was the look of the thing, one that screamed for attention no matter where it went.

However, with only five ever built, the Zerouno didn’t go very far. They were all snapped up in minutes by buyers around the world.

Now, Italdesign has returned with the brand new Zerouno Roadster. Italdesign has released nothing but images, but those are enough. This is the Lamborghini that should have been built long ago.

Pricing hasn’t been announced, but Autoguide says to expect it in the $2 million range once it’s fully kitted out. And it’ll be worth every penny.


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