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Jaguar’s Former Chief Ian Callum Debuts New Design And Engineering Brand

Callum announced his intention to start his own brand after stepping down from his position at Jaguar last month after two decades at the helm.

Ian Callum, the former chief of design of Jaguar, has decided to strike out on his own with a new design and engineering firm. The new enterprise is expected to launch its first project this September.

Callum announced his intention to start his own brand, called CALLUM, after stepping down from his position at Jaguar last month after two decades as the head of the brand’s design team. He will now be joining senior engineers for his new project, which will be headquartered in Warwickshire.

Callum, who was born in Dumfries, Scotland, in 1954, attended Morrison's Academy, and in 1968, at the age of 14, he tendered his first car design to Jaguar. He went on to study at Lanchester Polytechnic's School of Transportation Design in Coventry, Aberdeen Art College and the Glasgow School of Art, where he went on to graduate with a degree in Industrial Design. Afterwards, he graduated from the Royal College of Art in London with a post-graduate master's degree in Vehicle Design.

From 1979 to 1990, he worked for Ford, between Dunton, Japan, Italy and Australia, primarily on "bits of cars, mostly steering wheels." Aside from contributing to basic models such as Fiestas and Mondeos, he also helped create the RS200 and Escort RS Cosworth. He went on to serve as Design Manager at the Ghia Design Studio in Turin, where he developed the Via, Zig and Zag show car concepts.

Callum will be the new brand’s design director. Known for designing an array of award-winning cars over the years, including the Aston Martin Vanquish, Vantage and DB9 and the Jaguar F-Type, XJ and I-Pace, Callum is expected to be equally successful at his new company. He will also be backed by David Fairbairn, who designed the Jaguar Lightweight E-Type.

Adam Donfrancesco, who has designed road and race cars for Noble, as well as the Jaguar F-Type GT4 racer, the Aston Martin Vantage GT8, and the Aston Martin Vantage GT12 for the past sixteen years, will serve as CALLUM’s engineering director.

CALLUM’s 20,000sq ft design facility will create and manufacture customized design, lifestyle and travel products. “I wanted to get back to the essence of creativity - the challenge of producing something wonderful and personal,” Callum said.

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“To design the alternative has always been my mantra, but always the beautiful alternative and something to enjoy. In today’s modern world, collaboration is the catalyst for new ideas, and this is our ethos and inspiration, both within our team and as we look to work with partners in the future. CALLUM is an exciting new chapter that will focus on ‘Journeys to Destinations’, and all that encompasses,” he added.

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