Lamborghini celebrated a very special day in Japan last weekend with over 200 Lamborghini owners participating in a parade down the streets of Yokohama.
For whatever reason, Lamborghinis are very popular in Japan. We’re not entirely sure why they’re so popular on the tiny Pacific nation--maybe because they’re so different from the usual, functional Toyotas and Nissans that fill the average Japanese highway. Or maybe because Lamborghinis appeal to a certain segment of the population that just wants to stand out from the crowd.
Or maybe Lamborghini has a deal with the Yakuza. We may never know.
What we do know is that Japan loves their Lamborghinis so much they have a national convention where all the Lambo owners all converge on Yokohama to parade around in their super-expensive supercars.
And you know it’s a big deal because not just Lamborghini owners show up. Lamborghini CEO Stefano Domenicali was in attendance, along with the Italian ambassador to Japan, Giorgio Starace.
Besides the 200 Lambo parade, there were other events there as well including an Ad Personam booth which showcases Lamborghini’s personalization program, a Squadra Corse booth which showcases Lamborghini’s racing program, and a Collezione Automobili stand which let Lambo fans buy as much Lamborghini apparel as they could afford.
There were also stands for Lamborghini partners Pirelli and Roger Dubuis.
But of course, nothing could compare to the sight of 200 plus Lamborghinis driving down the night streets of Yokohama. Classic Lambos were in attendance, such as the Miura, Countach, LM002, Gallardo, and Murcielago, as well as the current product lineup of the Urus, Aventador S, and Huracan.
The brand new Aventador SVJ was also in attendance making its Asia Pacific debut.
“Japan is a very important market for us,” said Lambo CEO Stefano Domenicali in a statement. “I would like to reinforce our gratitude to the long-time patronage of our Japanese customers who have built such strong bonds with the marque.
“We stay very much in touch with our customers here, and look forward to building on the marque’s strength with the Japanese market introduction of our new Super SUV Urus, which brings an even broader audience into the brand.”