Reborn luxury brand Lagonda has released a set of teaser images for their first SUV.
Lagonda returned, but rather than a luxury sedan produced by Aston Martin, the British sports carmaker decided to turn it into a super-luxury brand to compete with the likes of Maybach and Rolls-Royce. Their first car, the Taraf luxury sedan, was an homage to the original Lagonda that Aston Martin produced between the years of 1976 and 1990.
It also cost one million dollars.
You’d be hard-pressed to understand why the Taraf cost a cool million. Sure, it was handmade, and it had a nice 6.0-L V12 engine, but for the same price, you could own several Maybachs or Rolls-Royces (depending on the models chosen). The Taraf was more of a statement than a car, something to tell the world that Lagonda is exclusive and expensive.
Now, the super-luxury brand is turning its eyes to a new market: electric vehicles. Yesterday, the company released a teaser image of their first all-electric vehicle, a luxury SUV heavily inspired by the Vision Concept unveiled earlier this year at the Geneva Motor Show.
Austin Martin says this is the first true battery-only luxury SUV to hit the market, which is sure to anger Tesla as well as several other Chinese luxury manufacturers, but we’ll allow them the slight exaggeration. Only because this car is truly astounding.
Like the Vision, the Lagonda SUV (which we’re still not sure if that will remain the name or if it will be given an actual name later on) is a streamlined and futuristic wedge of a car. There appear to be no B pillars, making the entire roofline just an extended sea of glass. What this means for the car’s rollover protection will have to wait until it enters production sometime in 2021.
"The Lagonda SUV will retain the boldness of the Vision Concept,” said Aston Martin EVP and Chief Creative Officer, Marek Reichman. “Lagonda is a luxury brand, but it is also one rooted in technology. It will be like no other SUV to drive, so its looks have to reflect that new reality and to serve as a pathfinder to a future in which the most desirable and prestigious automobiles still have a place."
As for what’s on the inside, Aston Martin declined to say. You can expect the latest tech, including some autonomous driving capability, and probably some futuristic toys we can’t even imagine yet. And you can bet it won’t come cheap.