Lamborghini could be looking to add a little more flare to their lineup with an all-new vehicle.

The horsepower wars of the 21^st century are raging hotter than at the peak of the outlaw-muscle car era. Lamborghini, in the heat of the inferno, is itching to answer the speculation that they’ll be adding yet another seven-figure car to their roster – with exactly that. The report comes from Autocar and cites Lamborghini CEO Stefano Domenicali’s predisposition for extreme-aero designs this time around and what it could mean for the next Lamborghini in the seven-figure club.

RELATED: WATCH A CORVETTE ZR1 TAKE ON A LAMBORGHINI HURACAN IN A DRAG RACE

The company asserts that the design, if produced, will stand in rank with their exclusive “few-off” productions (or vehicles produced in extremely-limited quantities). It is unclear how the hyper car maker intends to further-streamline their designs as they are nearly flat already, but influences of the extremely-high performing Koenigsegg Agera RS and the Venom F5 (world’s fastest production car and a future prospective challenger, respectively) likely play a role in the company’s decision to introduce something fresh to the line. The real question is, who is the new Lamborghini designed to pick fights with, anyway?

The target competitor is likely the McLaren Senna and Aston Martin Valkyrie as far as the performance is concerned, but there is still the big question of price points; the Senna is only a $950,000 automobile whereas the Valkyrie cashes out just over $3 million. The vast price differential leaves a wide-open margin for speculative thinking, but indications of a naturally-aspirated engine setup seem likely wherever they decide to price it on the seven-figure scale.

Qualifying aerodynamic performance against other Lamborghinis would probably place the new Lamborghini on the map just above the Aventador Superveloce Jota. Carbon fiber enhancements, weight-reduction, and increased downforce have already seen improvements on the new SV; Domenicali is quick to remind the press that the SV, like other Lamborghinis, is not a “one-lap car.” That “lap” was a reference to the Nürburgring testing benchmarks they pace the car with.

The hype surrounding the press release may be indicative of the Italian automaker feeling rising ceiling of the hypercar performance envelope and its intent to maintain occupancy of its upper quadrants. It’s not the first time they’ve made a buzz recently, and it’s highly likely we’ll soon see developments unfold in the new Lamborghini venture.

NEXT: WATCH A LAMBORGHINI URUS GO FROM 0-60 IN UNDER 3 SECONDS