Lamborghini wants to start racing their Urus SUVs.
SUVs and crossovers are a hot market right now. That’s mostly due to the cheap price of gas (and oil) on the world stage, but it’s also because they’re just a great mix of ruggedness, comfort, and carrying capacity.
While Lamborghini is apparently happy enough to cash in on all those qualities while the cashing is good, they’re not exactly a brand known for either practicality or off-road ruggedness. And yet, the siren song of racing isn’t one that Lamborghini can ignore for any of their cars, with the Italian automaker practically compelled to race everything they make. It’s simply in their nature.
Speaking to British online car mag Autocar, Lamborghini CEO Stefano Domenicali said that they’ll make sure to race their new Urus crossover, but it will be on Lamborghini’s terms.
“Lamborghini welcomes challenges, but whatever we do will be quite different from other brands,” said Domenicali. “We will choose a form of competition intended only for our class of vehicle. Our car has many faces. You can enjoy its beauty, it is very fast on the track, very fast off road and very fast on gravel. We will choose something that combines all of these things.”
Domenicali also went on to say that Lamborghini won’t follow in the footsteps of Bentley, who will bring their Bentayga SUV to Pine Peaks International Hill Climb competition in Colorado later this year. But he did admit that Bentley’s experience “will provide us with a benchmark”.
Autocar notes that VW tends to use motorsports as a method of showcasing their brand’s technologies rather than for outright victory. For example, VW will bring the I.D. R electric concept vehicle to Pine’s Peak as a way of showing off their latest electric supercar technologies. Whether or not they win will be entirely bonus.
But Lamborghini isn’t like that. If they enter a race, they want to win it. And with 641 hp and a zero to sixty time of 3.6 seconds, the Urus is probably able to beat any other SUV in a conventional race. It’s just a matter of finding a race filled with SUVs.