Land Rover has confirmed that the Range Rover SV Coupe has been canceled, telling customers that the much-anticipated model won't go into production.
The exclusive, two-door edition of the Range Rover proved quite the spectacle at the Geneva Motor Show last year and was set to be produced by Jaguar Land Rover's Special Vehicle Operations division in Coventry, with just 999 units planned. However, the company has told Auto Express that they won't be proceeding with manufacturing.
A 5.0-liter, supercharged V8 model, the SV Coupe was priced at £240,000 but early customers were expecting to pay as much as £340,000. Just a year removed from its global debut, though, Land Rover has admitted that it won't go into production.
“We’ve taken the difficult decision to inform our customers that the Range Rover SV Coupe will not proceed into production,” a spokesman told the publication named above. “Instead, we’re focusing our resources and investment on the next generation of world-class products.”
A source close to the company insists that the cancellation is not related to the demand for the vehicle, although Land Rover has refused to disclose how many of the 999 order slots were filled.
The decision comes as a huge blow to Special Vehicle Operations, which serves to produce more extreme versions of every Jaguar and Land Rover model, pushing the boundaries where off-road ability, performance, and luxury are concerned.
But the spokesman has added that the division will continue developing cars and they actually have one that's weeks away from being unveiled.
“Special Vehicle Operations is continuing to develop exciting cars," he explained. "The all-new Jaguar F-Pace SVR is weeks away from its first deliveries and we have many more new models in development.”
JLR, though, are trying to cut costs and increase profits, something which could be their reason for opting to cease production of the SV Coupe. The company has also laid off 4,500 staff members and they're keen on trimming their £2.5 billion cost base.
It is also believed that a collapse of sales in China may have played a role in the decision as well.