Lego’s version of the Tesla Cybertruck is even more basic than Tesla’s, which is really saying something.
Last week, we got our first look at Tesla’s upcoming electric pickup. Tesla CEO Elon Musk had warned us that their truck would look very “cyberpunk,” and he wasn’t kidding. They even called it the “Cybertruck” to honor its Blade Runner heritage.
The design was polarizing, to say the least. Besides looking like a wedge with four wheels, Musk’s presentation was marred by a bizarre mishap when his Head of Design Franz von Holzhausen threw a steel ball at the Cybertruck’s windows and shattered them mere moments after saying that the truck’s windows were bulletproof.
Musk later tweeted that the Cybertruck’s windows shattered because von Holzhausen took a sledgehammer to the doors mere moments before. He also explained that the vehicle’s planar design is due to the strength requirements of the vehicle.
Despite the strange design and lackluster reveal performance, Tesla seems to be having no trouble generating interest in the Cybertruck. According to Musk, 250,000 people have already reserved their Cybertruck for when deliveries begin in 2021.
In fact, the Cybertruck has already become a meme. It’s basic, silver design has found its way into countless gifs, images, and discussions on internet forums around the world. Tesla spent absolutely zero dollars in marketing the Cybertruck because they didn’t have to--everyone is talking about it.
Including Danish constructible toymaker, Lego. They recently tweeted their own take on the Cybertruck, which is even more basic than the original. In fact, it’s just a 4x4 block with a pair of wheel platforms underneath.
The evolution of the truck is here. Guaranteed shatterproof 😬 pic.twitter.com/RocTEkzzwI— LEGO (@LEGO_Group) November 27, 2019
Lego also tossed in a dig at the Cybertruck’s windows, saying that their truck was “guaranteed shatterproof.” Ouch. That hurt worse than stepping on one of these things.
Still, this just plays into Tesla’s marketing strategy which is to have the world do the talking for them. Ford is even playing into Tesla’s hands by challenging them to a tug-of-war rematch between their electric pickup and the Cybertruck. There’s no telling if such an event would happen, but if it does, it’d be just more fuel for the memes.